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JioCinema, Disney+ Hotstar Unite Under JioHotstar Banner

The article from Inc42 discusses the potential merger of JioCinema and Disney+ Hotstar under a new banner called JioHotstar. This strategic move aims to consolidate their market presence in India's competitive streaming sector. The merger talks come at a time when both platforms are looking to expand their content offerings and subscriber base. JioCinema, backed by Reliance Industries, has been making significant inroads with its free streaming of IPL cricket matches, while Disney+ Hotstar has been a dominant player with its extensive library of international and local content, including HBO shows and cricket streaming rights. The combined entity could potentially offer a more robust service, leveraging Jio's extensive distribution network and Disney's content prowess, aiming to challenge global giants like Netflix and Amazon Prime Video in the Indian market. However, the article notes that the deal is still in the discussion phase, with no official confirmation from either company.

Read the Full inc42 Article at:
[ https://inc42.com/buzz/jiocinema-disney-hotstar-unite-under-jiohotstar-banner/ ]