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Advisory Board Bridges Academia and Industry

  //media-entertainment.news-articles.net/content/ .. dvisory-board-bridges-academia-and-industry.html
  Published in Media and Entertainment on Saturday, January 17th 2026 at 20:03 GMT by The Hans India

Bridging the Gap: Why the Advisory Board is Crucial

The advisory board's core function is to act as a bridge between the academic world and the practical realities of the media and entertainment industry. Members, drawn from a diverse range of roles and companies within the sector - including production houses, distribution platforms, digital marketing agencies, and talent management firms - will offer invaluable insights. This includes providing feedback on course content, suggesting case studies based on current industry challenges, and guiding students on emerging skill sets needed for success.

Specifically, the board will contribute to ensuring that the MBA program remains agile and responsive to changes driven by technological advancements. Artificial intelligence, blockchain technology, virtual and augmented reality, and the metaverse are all reshaping content creation, distribution, and consumption. The advisory board will help shape the curriculum to equip students with the knowledge and skills to navigate these disruptions and even capitalize on new opportunities. Areas likely to receive increased focus include data analytics for audience engagement, understanding intellectual property in the digital age, and developing sustainable business models for content creators.

A Commitment to Industry Relevance

"This collaboration with IIM Mumbai and the formation of the advisory board represents a significant and strategic investment in the future of our MBA program," stated a spokesperson from Whistling Woods International. "Our goal is to ensure our students aren't just receiving a degree; they're acquiring a competitive edge - a set of skills, knowledge, and connections that directly translate to success in the industry. The advisory board's contributions will be instrumental in achieving this."

The move highlights WWI's ongoing commitment to a 'learn-by-doing' philosophy, emphasizing practical application and professional development. By tapping into the collective expertise of seasoned industry professionals, the program aims to prepare graduates not just for entry-level positions, but for leadership roles within the complex and dynamic media and entertainment ecosystem. The curriculum will be regularly reviewed and updated based on the board's recommendations, ensuring it remains pertinent and future-proof. This will involve incorporating real-time examples, current case studies, and even mentorship opportunities with board members for select students.

Looking Ahead: Preparing the Next Generation of Media Leaders

The launch of this advisory board signifies a new era in media and entertainment education in India. By combining the academic rigor of IIM Mumbai with the specialized industry expertise of WWI and its network of advisors, the MBA program is poised to produce a new generation of skilled and adaptable leaders ready to shape the future of the media and entertainment landscape.