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Great American Media CEO Unveils Christ-Centered Christmas Collection

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  Published in Media and Entertainment on Wednesday, December 24th 2025 at 10:51 GMT by Dallas Morning News

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Great American Media CEO Unveils “Christ‑Centered” Christmas Lineup – A Faith‑First Take on the Holiday Genre

In a brightly lit, church‑style press conference held at the headquarters of Great American Media (GAM) on December 18, 2025, CEO James “Jimmy” Allen announced the company’s ambitious new slate of Christmas movies. The line‑up, billed as the “Christ‑Centered Christmas Collection,” promises to bring a fresh, biblically faithful perspective to the holiday film market that has long been dominated by secular and commercial productions. The announcement, detailed in a Dallas News article, is the latest in a series of moves by GAM to carve out a niche for Christian families and faith‑based filmmakers.

A Company Built on Faith

Great American Media, founded in 2009 by evangelist‑producer Tom Kline, has grown from a small home‑video operation into a multi‑platform media company. Over the past decade, GAM has produced and distributed a wide range of Christian content, from youth ministries to contemporary worship compilations. Their portfolio now includes over 200 titles in the U.S. and internationally, with a particular emphasis on stories that reinforce Biblical principles and encourage spiritual growth.

The Dallas News piece highlighted how GAM’s growth trajectory has been largely driven by a combination of grassroots church partnerships and a strategic focus on digital streaming platforms. “We’re not just a production house; we’re a ministry,” Allen told reporters. “Our mission is to put God at the center of every story we tell, especially during the holiday season when families are looking for something that resonates with their faith.”

Why a “Christ‑Centered” Line‑up?

According to the article, the CEO and his marketing team were inspired by the “growing demand for authentic Christian content” during the holidays. In a survey of over 1,200 families, the company found that 78 % of respondents wanted holiday movies that explicitly referenced the birth of Jesus, rather than just a generic “Christmas spirit.” Moreover, a trend analysis cited in the article pointed out that while mainstream studios have been releasing high‑budget “holiday” films, they have largely focused on secular themes—gift‑giving, romantic subplots, and comedic mishaps—without addressing the theological core of the season.

“We’ve seen a void in the market,” Allen said. “People want to celebrate the holiday while honoring the reason behind it. That’s why we’re putting Christ front and center in our titles.” He added that the company’s vision is to help families rediscover the “spiritual heart” of Christmas in a world that has become increasingly commercialized.

The Line‑up: Titles and Themes

The article lists five new releases slated for a holiday release window between late December and early January. Each title carries a clear Biblical reference and a promise of faith‑based storytelling:

Each film has been developed with input from a panel of pastors, theologians, and filmmakers. The Dallas News article notes that “The Nativity Story 2” is a co‑production with the biblical animation studio, Faith Studios, while “Joyful Harvest” is in partnership with the Texas Rural Outreach Network.

Distribution Strategy

GAM’s marketing arm, Faithflix, will stream all titles on its subscription‑based platform, with a 30‑day free trial offered to new members. The article details an aggressive cross‑promotion campaign that includes:

• Church Partnerships: Local churches will receive a “Christmas Pack” of film DVDs and digital downloads for use in Sunday schools, youth groups, and community gatherings.
• Social Media Blitz: Short‑form “Christ‑in‑Christmas” clips will be released on TikTok and Instagram to spark conversation among younger audiences.
• Influencer Collaborations: Christian influencers will host “virtual movie nights” to create communal viewing experiences.

GAM’s CEO also announced a partnership with the streaming giant, FaithTV, to broadcast a special “Christmas Eve Service” that interweaves clips from the new lineup with live worship. “Our goal is to make the holiday a holistic worship experience, not just a viewing event,” Allen said.

Reception and Critiques

While the announcement has been met with excitement from Christian media critics, some reviewers have expressed concerns. According to a commentary in the Dallas News piece, the production budget for each film is modest—averaging around $3 million—raising questions about how the movies will compete visually with Hollywood blockbusters. A former film critic for The Dallas Post, citing the company’s past production quality, remarked, “We’ve seen the first trailer for A Christmas Miracle, and while the message is heart‑warming, the production value feels a bit low compared to the high‑end holiday films.”

Nevertheless, the article highlighted early positive feedback from pilot screenings held in the Dallas‑Fort Worth area. In a survey of 300 attendees, 85 % said they found the movies “uplifting,” and 73 % said they would recommend them to their friends.

Follow‑Up Links and Additional Context

The Dallas News article includes a link to a video interview with the CEO at the Dallas Convention Center, where he elaborates on his vision for a “Christ‑First” holiday movie strategy. The clip shows Allen walking through a set, explaining how each story integrates Scripture into everyday life.

Another linked source leads to a press release from Great American Media announcing the partnership with Faithflix. The release details the streaming platform’s new features, such as a “Scripture Spotlight” segment that provides real‑time Bible references during the film.

Lastly, the article references an industry report by FaithMedia Analytics that highlights a 12 % year‑over‑year growth in Christian‑themed holiday content consumption. The report, linked in the article, provides statistical context that supports GAM’s decision to invest heavily in this new line‑up.

Final Thoughts

Great American Media’s new “Christ‑Centered Christmas Collection” signals a broader movement within Christian media to create entertainment that aligns closely with biblical teachings. While the company faces competition from big‑budget Hollywood productions, its focus on authentic faith storytelling, community distribution, and strategic digital marketing positions it to capture a growing segment of viewers looking for spiritually resonant holiday content. The Dallas News article paints a comprehensive picture of the initiative, from its theological motivations to the practical steps of distribution, offering a clear roadmap of what Christian families can expect this holiday season.