The casual dining restaurant chains Applebee's and Chili's are going after each other online. Here's what started the beef.
The article from the Austin American-Statesman discusses a playful social media feud between Applebee's and Chili's, sparked by Applebee's introduction of the "Really Big Deal" meal promotion. This promotion offers a choice of 10 entrees, unlimited chips and salsa, and a choice of soft drink for $14.99. Chili's responded on X (formerly Twitter) with a humorous post suggesting that their own menu items, like the 3 for Me deal, were superior. The exchange included light-hearted jabs, with Chili's even referencing a fictional "Chili's vs. Applebee's" video game, highlighting the competitive yet friendly rivalry between the two casual dining chains. This interaction not only entertained followers but also served as a marketing strategy to engage customers through social media banter.
Media & Entertainment
Wed, December 11, 2024
