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'The girls are fighting': Applebee's, Chili's feud over who has the better meal deal

^{Published on 2024-12-11 10:04:27 - Austin American-Statesman}
 

• The casual dining restaurant chains Applebee's and Chili's are going after each other online. Here's what started the beef.

The article from the Austin American-Statesman discusses a playful social media feud between Applebee's and Chili's, sparked by Applebee's introduction of the "Really Big Deal" meal promotion. This promotion offers a choice of 10 entrees, unlimited chips and salsa, and a choice of soft drink for $14.99. Chili's responded on X (formerly Twitter) with a humorous post suggesting that their own menu items, like the 3 for Me deal, were superior. The exchange included light-hearted jabs, with Chili's even referencing a fictional "Chili's vs. Applebee's" video game, highlighting the competitive yet friendly rivalry between the two casual dining chains. This interaction not only entertained followers but also served as a marketing strategy to engage customers through social media banter.

Read the Full Austin American-Statesman Article at:
[ https://www.statesman.com/story/entertainment/2024/12/11/applebees-really-big-meal-deal-chilis-menu-feud-twitter-x/76908294007/ ]

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