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Media and Entertainment
Source : (remove) : The Straits Times
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Media and Entertainment
Source : (remove) : The Straits Times
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Media regulator calls on lawmakers to protect British public service TV in age of YouTube

UK Media Regulator Urges Lawmakers to Safeguard Public Service Television Amid Rise of YouTube and Streaming Giants

In a pivotal move highlighting the evolving landscape of media consumption, Britain's media regulator, Ofcom, has issued a strong call to lawmakers to implement protective measures for the country's public service broadcasters (PSBs). This plea comes as traditional television faces unprecedented challenges from digital platforms like YouTube, Netflix, and other streaming services that dominate the attention of younger audiences. Ofcom's report, released recently, underscores the critical role that PSBs such as the BBC, ITV, Channel 4, and Channel 5 play in delivering high-quality, impartial content that serves the public interest. Without urgent legislative intervention, the regulator warns, these institutions risk being overshadowed in an increasingly fragmented media environment, potentially eroding the foundations of informed democracy and cultural cohesion in the UK.

The essence of Ofcom's message revolves around the need to modernize regulations to ensure PSBs remain accessible and prominent on digital devices. In an era where viewers increasingly turn to smart TVs, smartphones, and tablets for entertainment, traditional broadcasters are struggling to compete with the algorithmic prowess and global reach of tech giants. YouTube, in particular, has emerged as a behemoth, boasting billions of hours of user-generated content that captivates younger demographics. Ofcom points out that while PSBs continue to produce valuable programming—ranging from investigative journalism and educational documentaries to live event coverage—their visibility is diminishing as platforms prioritize viral, ad-driven content over public service obligations.

Ofcom's chief executive, Dame Melanie Dawes, emphasized in the report that public service media is not just about entertainment but about fostering a shared national narrative. "In the age of YouTube and on-demand streaming, we must ensure that trusted, high-quality content remains at the heart of our media ecosystem," she stated. The regulator argues that without safeguards, the unique value of PSBs—such as their commitment to impartiality, diversity, and regional representation—could be lost. This is particularly pertinent in a time of misinformation and echo chambers on social media, where PSBs serve as a counterbalance by providing fact-checked news and inclusive storytelling.

Delving deeper into the challenges, Ofcom's analysis reveals stark statistics on viewing habits. Younger audiences, especially those under 35, are spending far less time with linear TV, opting instead for bite-sized videos on YouTube or binge-watching series on Netflix. This shift has financial implications for PSBs, which rely on advertising revenue and license fees (in the case of the BBC) to fund their operations. The report highlights how global streaming services, unburdened by the same regulatory requirements, can outspend and outmaneuver local broadcasters. For instance, Netflix's vast library and personalized recommendations make it easier for users to discover content, often sidelining PSB offerings that might not have the same algorithmic boost.

To address these issues, Ofcom is advocating for a new Media Bill that would update the prominence rules established in the 2003 Communications Act. Currently, PSBs are guaranteed prime positions on electronic program guides (EPGs) for traditional TV sets. However, this framework is outdated in the digital age, where content is accessed via apps and voice-activated devices like Amazon's Alexa or Google Home. The proposed legislation would extend these protections to online platforms, ensuring that PSB apps and content are easily discoverable. This could involve mandating that smart TV interfaces and streaming devices feature PSB channels prominently, preventing them from being buried under a sea of commercial options.

Moreover, Ofcom calls for greater accountability from tech platforms. YouTube, owned by Google, operates with minimal oversight compared to traditional broadcasters, yet it hosts a significant portion of news and educational content. The regulator suggests that lawmakers should consider imposing public service obligations on these platforms, such as requiring them to promote verified PSB content or contribute to funding mechanisms for original UK programming. This echoes broader European efforts, like the EU's Audiovisual Media Services Directive, which aims to level the playing field by applying similar rules to video-sharing platforms.

The implications of inaction are profound, according to Ofcom. Public service broadcasting has long been a cornerstone of British society, from the BBC's coverage of major events like the coronation of King Charles III to Channel 4's innovative documentaries on social issues. These outlets provide content that commercial entities might deem unprofitable, such as programming in minority languages or for underserved communities. In rural areas, where broadband access might be limited, PSBs ensure that everyone has access to essential information, including emergency broadcasts and local news.

Critics of Ofcom's stance argue that imposing regulations on global tech firms could stifle innovation and lead to overreach. Tech advocates point out that platforms like YouTube democratize content creation, allowing independent creators to thrive without the gatekeeping of traditional media. However, Ofcom counters that protection doesn't mean suppression; rather, it's about creating a balanced ecosystem where quality content can compete fairly. The regulator references successful models in other countries, such as Australia's media bargaining code, which forces platforms like Google and Facebook to pay news publishers, or Canada's efforts to regulate streaming services under its broadcasting laws.

Looking ahead, the push for legislative change comes at a crucial juncture. The UK government has already signaled support for a Media Bill, with Culture Secretary Lucy Frazer acknowledging the need to adapt to digital realities. Yet, the bill's progress has been delayed by political turbulence, including recent elections and Brexit-related priorities. Ofcom urges swift action, warning that further delays could result in irreversible damage to the PSB sector. For instance, the BBC has already faced budget cuts and criticisms over its funding model, while commercial PSBs like ITV grapple with declining ad revenues amid economic uncertainty.

In expanding on the cultural significance, it's worth noting how PSBs contribute to national identity. Shows like "Doctor Who" on the BBC or "The Great British Bake Off" on Channel 4 not only entertain but also reflect British values and diversity. In contrast, much of YouTube's content is globalized and algorithm-driven, often prioritizing sensationalism over substance. Ofcom's report includes case studies from audience research, showing that while younger viewers appreciate the convenience of digital platforms, they still value the trustworthiness of PSB news during crises, such as the COVID-19 pandemic or the Ukraine conflict.

Furthermore, the regulator addresses the economic angle. PSBs support thousands of jobs in the creative industries, from production crews to writers, and contribute billions to the UK economy. By protecting them, lawmakers can safeguard this sector against the dominance of US-based tech firms. Ofcom proposes incentives like tax breaks for PSB investments in digital innovation, encouraging broadcasters to develop their own streaming services, such as BBC iPlayer or All4, to better compete.

The call to action extends beyond domestic borders, as Ofcom highlights the global context. In the US, public broadcasters like PBS face similar threats from streaming, while in Europe, countries like France and Germany have robust protections for their state-funded media. The UK risks falling behind if it doesn't adapt, potentially leading to a media landscape where American cultural exports overshadow local voices.

In conclusion, Ofcom's intervention is a clarion call for preserving the soul of British broadcasting in a digital age. By urging lawmakers to enact protective legislation, the regulator aims to ensure that public service TV not only survives but thrives alongside YouTube and its ilk. This isn't about resisting change but about evolving responsibly to maintain a media environment that informs, educates, and unites. As the debate unfolds in Parliament, the stakes couldn't be higher for the future of quality content in the UK. The outcome will shape how generations consume media, balancing innovation with the enduring value of public service. (Word count: 1,128)

Read the Full The Straits Times Article at:
[ https://www.straitstimes.com/world/europe/media-regulator-calls-on-lawmakers-to-protect-british-public-service-tv-in-age-of-youtube ]