N※N

AI to Dominate Content Creation, Live Events Become Premium Commodity

  //media-entertainment.news-articles.net/content/ .. eation-live-events-become-premium-commodity.html
  Published in Media and Entertainment on Wednesday, December 3rd 2025 at 6:18 GMT by Business Today

• 🞛 This publication is a summary or evaluation of another publication
• 🞛 This publication contains editorial commentary or bias from the source

2025-12-03 224 x 224 / 11621 Bytes

2025-12-03 224 x 224 / 10961 Bytes

2025-12-03 243 x 207 / 6399 Bytes

2025-12-03 224 x 224 / 12766 Bytes

AI Will Dominate Content Creation, but Live Events Will Be the New “Premium Commodity,” Says Elon Musk

On December 1 2025, Business Today ran an exclusive report that captured the headline of a conversation that will shape the next decade of media and entertainment: Elon Musk, the tech mogul whose ventures range from SpaceX to Twitter, declared that “Artificial Intelligence will own the space of content creation, while live events will become the premium commodity.” The article, which pulls from Musk’s own interview on CNBC, a recent McKinsey report on the economics of AI in media, and a study by the International Live Events Association (ILEA), offers a detailed snapshot of a world where automated text, images, and even music generation outnumber human‑crafted pieces, yet the demand for in‑person, experiential consumption continues to grow.

AI’s Ascendancy in Content Production

Musk’s core argument is that AI technologies are moving from “augmentation” to “autonomy.” He cites the recent launch of OpenAI’s GPT‑5 and DALL‑E 3, noting how these models can now generate “human‑like articles, news stories, and even entire feature-length scripts in seconds.” He points to a 2024 McKinsey study that projected that AI could reduce content production costs by up to 60 % for media companies and that 70 % of the top 200 global publishers already use AI for at least 30 % of their output.

“We’re moving from a model where humans help computers to one where computers do the heavy lifting,” Musk explained during the CNBC interview. “The first wave was data‑annotation. Now we’re at the generation stage. The last decade’s $100‑million AI investments are paying off.”

Key areas highlighted in the article include:

The Business Today piece quotes a senior editor from The New York Times who, after piloting GPT‑5 for a week, said, “We’re no longer debating whether AI is ready; we’re debating how to use it responsibly.” The article also acknowledges that Musk’s claim is not without criticism. Ethicists and labor advocates warn that widespread AI adoption may threaten creative jobs and that a sudden shift could exacerbate income inequality. Musk counter‑points that AI will free humans from “repetitive, low‑skill tasks,” enabling them to focus on “storytelling, strategy, and the human touch.”

Live Events: The New Luxury

While AI is poised to dominate the digital production pipeline, Musk argues that live, immersive experiences will retain—and even increase—their value. He points to the exponential growth of the virtual‑event industry, which, according to the ILEA study, grew by 38 % in 2023, yet remains a small fraction of the $4.5 trillion global live‑event market.

“Mankind’s need for connection cannot be satisfied through a screen,” Musk said. “That’s why live concerts, sports, conferences, and even small pop‑up shops will become the premium commodity of the 2030s.”

Highlights from the article include:

• Ticket Pricing Models: With AI-generated “alternative” content available for free, ticket prices for physical events are expected to rise by 15–20 % over the next five years, especially for “exclusive” or “VIP” experiences. The Business Today article quotes a ticketing platform executive who says, “We’re moving to a tiered model that mixes AI‑generated content with premium seating and backstage access.”

• Hybrid Event Spaces: Musk predicts the emergence of “hybrid hubs” that blend physical venues with AI‑enhanced virtual overlays. For example, a music festival might have a digital stage that offers a different setlist for each attendee, created on the fly by GPT‑5. Yet the physical crowd remains the core revenue driver.

• Economic Impact on Cities: The ILEA study indicates that in 2024, cities with strong live‑event infrastructure saw a 6 % increase in tourism revenue compared to 2020 levels. Musk’s assertion aligns with a report by Deloitte that forecasts “live‑event‑related GDP” to grow at 3.5 % CAGR through 2035.

• Sustainability Considerations: Live events are also seen as a potential vehicle for “green” innovation. Musk notes that AI can optimize logistics—routing, lighting, and energy use—to reduce the carbon footprint of large-scale concerts. The article references a partnership between Tesla Energy and a major arena chain that uses AI to cut energy use by 22 % during events.

The “Creative Commons” of AI and Live Events

The article also delves into the ecosystem that will develop around AI‑generated content and live experiences. It notes the emergence of a “Creative Commons” marketplace where AI‑created articles, music, and visuals are licensed under flexible terms. This contrasts with the traditional model where content is often locked behind paywalls or subscription services.

Musk believes that the democratization of content creation will “flatten the barriers to entry for storytellers, enabling a global community of creators to produce niche content for niche audiences.” This democratization, however, is expected to lead to a proliferation of “micro‑marketplaces” where creators sell AI‑generated assets to other creators, designers, and advertisers.

A Balanced Future

While the article is bullish on AI’s potential to transform content creation, it also emphasizes that live events will remain a human‑centric experience that technology cannot replicate fully. It paints a picture of a future where:

• AI does the heavy lifting: from generating first drafts of news articles to composing personalized workout videos for fitness influencers.

• Humans curate, refine, and contextualize: journalists fact‑check, artists choose which AI‑generated ideas to develop further, and marketers create narratives that resonate.

• Live experiences become premium: audiences pay a premium for the emotional and communal aspects of in‑person events, and the hybrid model ensures that even remote audiences can have a taste of the live experience through AI‑enhanced overlays.

The Business Today piece concludes with a forward‑looking note: “Musk’s vision is clear. AI will write the stories; humans will live the moments. The challenge for the next decade will be to ensure that both realms thrive, that ethical standards keep pace with technological speed, and that access to both AI tools and live experiences is equitable.”

In sum, Musk’s bold prediction frames a media landscape that is dramatically more automated yet paradoxically more human‑focused—a future where the content is abundant, the experiences are priceless, and the synergy between the two will define the next era of entertainment and information.