Media and Entertainment
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State of earned media - Look back on 2024 and our predictions for 2025

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With our macro lens looking across publishing patterns of 4,000 publications, here's what we observed in 2024 and what we expect to see this year.
The article from Stacker discusses the state of earned media in 2024 and provides predictions for 2025. It highlights how earned media, which includes publicity gained through promotional efforts rather than paid advertising, has evolved with the digital landscape. Key points include the increasing importance of social media influencers, the rise of user-generated content, and the impact of AI and machine learning in optimizing content distribution. The article notes that in 2024, there was a significant shift towards authenticity and transparency in brand communications, with consumers valuing genuine interactions over traditional advertising. Looking forward to 2025, the article predicts a further integration of AI tools for real-time analytics and personalization, an emphasis on video content, and a potential backlash against over-reliance on digital metrics, leading to a resurgence in the value of traditional media outlets for credibility. Additionally, there's an expectation of more collaborative efforts between brands and consumers, fostering community-driven marketing strategies.

Read the Full stacker Article at:
[ https://stacker.com/blog/state-earned-media-look-back-2024-predictions-2025 ]