Media and Entertainment
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Media and Entertainment
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Personalization at scale: How cloud and AI are redefining customer engagement

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For organizations ready to embrace the future, building the right infrastructure is the first step toward achieving personalization at scale.
The article from Microsoft's blog, published on February 10, 2025, discusses how cloud computing and artificial intelligence (AI) are transforming customer engagement through personalization at scale. It highlights how businesses are leveraging these technologies to analyze vast amounts of data in real-time, enabling them to deliver highly personalized experiences to customers. The piece explains that AI-driven insights help in understanding customer behaviors, preferences, and needs, thereby allowing companies to tailor their marketing strategies, product recommendations, and customer service interactions. This personalization not only enhances customer satisfaction but also drives loyalty and increases revenue. The article also touches on the ethical considerations and privacy concerns associated with such extensive data use, emphasizing the importance of transparency and consent in data handling practices.

Read the Full Microsoft Article at:
[ https://www.microsoft.com/en-us/microsoft-cloud/blog/2025/02/10/personalization-at-scale-how-cloud-and-ai-are-redefining-customer-engagement/ ]