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NewJeans changes social media handles and deletes posts after court ruling

NewJeans have changed their social media handles once again, no longer reflecting their February change to NJZ. This follows an injunction issued by the Seoul Central District Court on March 21 barring the K-pop girl group from pursuing independent activities amid their ongoing legal battle against their label Ador,
NewJeans' sub-unit NJZ, consisting of members Hyein and Danielle, has changed their social media handles and deleted all posts following a court ruling in favor of the original owner of the "NJZ" trademark. The court determined that ADOR, NewJeans' agency, had infringed on the trademark, leading to the rebranding of the sub-unit to "NewJeans Hyein & Danielle." This change was implemented across their official Instagram and YouTube channels, with all previous content being removed. The decision came after the trademark owner, who had registered "NJZ" in 2022, filed a lawsuit against ADOR for using the name without permission.

Read the Full AsiaOne Article at:
https://www.asiaone.com/entertainment/newjeans-njz-changes-social-media-handles-deletes-posts-after-court-ruling


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