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K-pop Expands Influence in U.S. Market: LE SSERAFIM Among Top Artists in New 'Luminate Index'

The article from MSN discusses the growing influence of K-pop in the U.S. music market, highlighting the success of the group LE SSERAFIM. According to the new Luminate's Artist Index, LE SSERAFIM has emerged as one of the top artists, showcasing the increasing popularity of K-pop. The group, formed by Source Music and managed by HYBE, has seen significant achievements, including their album "UNFORGIVEN" charting on the Billboard 200 and their song "Perfect Night" gaining traction on various music platforms. This success is part of a broader trend where K-pop artists are not only gaining fans but also making substantial inroads into the American music scene, evidenced by their presence on major charts and streaming services. The article also touches on how K-pop's global expansion is supported by strategic marketing, social media engagement, and collaborations with international artists, further solidifying its foothold in the U.S. market.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/music/k-pop-expands-influence-in-u-s-market-le-sserafim-among-top-artists-in-new-luminate-index/ar-AA1vYWen ]