This is echoed by Shai Luft, co-founder and COO at Bench Media. "Brands are pausing campaigns, retailers are reassessing stock and pricing strategies, and media budgets are being rewritten on the fly," he said. "Confidence is crumbling, not just in financial markets, but in households around the world.
The article from AdNews discusses the impact of Donald Trump's presidency on media companies, highlighting how his administration's policies and actions have led to significant challenges for the industry. Major media companies like Disney, Comcast, and AT&T have faced downgrades and financial difficulties due to increased regulatory scrutiny and uncertainty. The article notes that Trump's aggressive stance towards the media, including his frequent criticisms and accusations of "fake news," has contributed to a volatile environment, affecting stock prices and investor confidence. Additionally, the piece mentions specific instances such as the failed merger between AT&T and Time Warner, which was blocked by the Department of Justice, further illustrating the broader impact of political decisions on the media landscape.