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Consolidation Alone Won't Solve Media Challenges

The article by Scott Donaton for Forbes, published on January 2, 2025, discusses the ongoing challenges within the media industry, particularly focusing on how consolidation alone is not a sufficient solution to the sector's problems. Despite numerous mergers and acquisitions, the media landscape continues to face issues like declining ad revenues, the shift to digital platforms, and the fragmentation of audience attention. Donaton argues that while consolidation can offer some benefits like economies of scale and broader content distribution, it does not address core issues such as the need for innovation in content delivery, adapting to consumer behavior changes, and the creation of new revenue models. He emphasizes the importance of media companies investing in technology, understanding new consumer habits, and fostering creativity to stay relevant and competitive in an ever-evolving market.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/scottdonaton/2025/01/02/consolidation-alone-wont-solve-media-challenges/ ]