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Shari Redstone Launches Mosaic Media to Showcase Authentic Israeli Stories

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  Published in Media and Entertainment on Thursday, December 4th 2025 at 8:37 GMT by KELO

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Shari Redstone’s New Media Venture: A Platform for Authentic Israeli Storytelling

The media world has seen its share of ambitious launches, but few carry the personal conviction of Shari Redstone’s latest project. In a recent Kelo feature, Redstone announced a new media company that will bring Israeli narratives to the global stage, blending her longstanding passion for storytelling with a commitment to cultural authenticity. The initiative, slated to launch in the latter half of 2026, promises to redefine how audiences perceive Israel beyond the headlines and cinematic clichés that have dominated international discourse for decades.

A Brief Background on a Media Maven

Shari Redstone, daughter of the late media titan Sumner Redstone, has carved her own path in an industry that her family helped shape. From co‑chairing Redstone Communications to steering the acquisition of streaming services under the ViacomCBS umbrella, her career has been marked by a keen sense for content that resonates on a personal level. In the Kelo article, she reflects on her formative years: “Growing up surrounded by the pulse of media, I learned early that stories are the most powerful way to bridge divides.” This philosophy underpins the new venture, which she calls “Mosaic Media” (the name chosen to evoke a collection of diverse yet cohesive narratives).

The Vision: Authenticity, Not Sensationalism

Redstone’s core aim is straightforward yet ambitious: to showcase Israeli life in all its complexity. “Israel is a mosaic of cultures, politics, and histories that rarely get a chance to breathe in mainstream media,” she explains. By partnering with local filmmakers and writers, Mosaic Media intends to move past the one‑dimensional narratives of conflict and tourism. Instead, the focus will be on stories of everyday people, tech innovators, artisans, musicians, and even those living on the frontiers of the nation’s cultural experiment.

The Kelo piece emphasizes that “authenticity” is a value as much as a selling point. Mosaic Media will produce and curate content across genres—documentaries, dramas, comedies, and short‑form series—each vetted for cultural nuance and storytelling integrity. This stands in contrast to the “Hollywood‑style” dramatizations that have historically dominated foreign media coverage.

Strategic Partnerships and Production Infrastructure

An essential feature of the venture is its collaborative framework. Mosaic Media will work hand‑in‑hand with Israel’s most vibrant production companies, including Israel Film Fund (IFF), which the article cites as a catalyst for the country’s recent boom in independent filmmaking. The IFF, known for its support of diverse voices, will co‑fund several pilot projects, ensuring that local talent retains creative control.

Additionally, Mosaic Media has secured a partnership with Ynet TV, Israel’s leading digital broadcaster. This tie‑up will allow the company to tap into a ready-made audience base, streamlining distribution and boosting visibility for its content library. According to the Kelo piece, Mosaic Media will also integrate content from the Jerusalem Film Festival, ensuring that award‑winning works have a direct path to a global audience.

Financial Backbone and Funding Model

Redstone’s new venture is not a grassroots startup; it carries the weight of a $150 million investment, sourced from a mix of private equity, venture capital, and philanthropic donors with a focus on cultural exchange. The article notes that part of the funding will be earmarked for the establishment of a “production incubator” in Tel Aviv, aimed at nurturing first‑time directors and scriptwriters.

“Funding is about building capacity,” Redstone remarks. “We want to ensure that the stories that reach international audiences are not just well‑produced, but also authentically produced.” The business model leans on a subscription‑based streaming platform complemented by a pay‑per‑view option for special releases—especially for documentaries that tackle sensitive topics requiring a nuanced presentation.

Content Roadmap and Initial Releases

Mosaic Media plans to launch with an impressive slate of eight original productions. Among them are:

The article highlights that the first two projects—Echoes of the Dead Sea and The Kibbutz Code—will serve as flagship titles, distributed in partnership with Ynet TV for a dual‑platform release.

Target Audience and Global Reach

Redstone identifies three primary audience segments:

1. Israeli Diaspora – Those seeking a cultural touchstone and connection to their homeland.
2. International Viewers – Audiences with an interest in geopolitics, Middle Eastern culture, and high‑quality foreign cinema.
3. Educational Institutions – Universities and cultural centers that can integrate the platform’s content into curricula and public discussions.

The Kelo feature underscores that Mosaic Media’s goal is “to foster understanding through empathy.” By giving viewers intimate access to Israeli life beyond the media’s usual lens, the venture seeks to create a more nuanced global conversation about the region.

A Milestone in Media Representation

When Shari Redstone launched this project, she acknowledged the unique position she occupies as a media executive with deep ties to Israel’s cultural fabric. “I’ve seen how misrepresentation can fuel prejudice,” she says. “Our platform will serve as a counter‑narrative, giving voice to those who often get left out of mainstream stories.”

This sentiment resonates throughout the article, especially in the context of the Israeli film industry's recent growth. According to data referenced in the piece, the Israeli film sector has seen a 20 % increase in production budgets over the last three years—a trend that aligns with Mosaic Media’s mission to elevate local talent.

Looking Ahead

Mosaic Media’s beta launch will roll out in late 2025, providing early adopters with exclusive previews and behind‑the‑scenes content. The full platform, with a comprehensive library and original programming, will officially debut in Q3 2026. Redstone’s vision is clear: to provide a sustainable, high‑quality platform that elevates authentic Israeli stories to the world stage, while simultaneously empowering the very creators behind those stories.

The Kelo article closes on an inspiring note, quoting Redstone: “Stories have the power to transform perception, and I am committed to ensuring that Israel’s diverse voices are heard, respected, and celebrated.” In a media landscape often driven by sensationalism, Mosaic Media stands as a beacon of authenticity, offering audiences a more compassionate, well‑rounded view of a nation that continues to capture the imagination of the world.