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[ Tue, Apr 29th 2025 ]: WHTM
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[ Tue, Apr 29th 2025 ]: fox17online
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ESPN, 'SportsCenter' and Understanding the Power of Sports Fandom

ESPN's Jo Fox and Deloitte Consulting's Adam Deutsch discuss what motivates Gen Z sports fans and more at Variety Entertainment Marketing Summit.
The article from Variety discusses a Deloitte report on the power of sports fandom in marketing, highlighting how sports fans' deep emotional connections can be leveraged for brand engagement. The report, titled "Fan Engagement in the Sports Industry," emphasizes that fans' loyalty and passion for sports can drive significant marketing opportunities, particularly through personalized and authentic brand interactions. It notes that fans are more likely to engage with brands that align with their values and provide unique experiences, such as exclusive content or behind-the-scenes access. The study also points out the importance of digital platforms in reaching fans, with social media and mobile apps playing crucial roles in enhancing fan engagement and creating new revenue streams for sports organizations.

Read the Full Variety Article at:
[ https://variety.com/2025/biz/news/understanding-power-sports-fandom-marketing-deloitte-1236380170/ ]