Wed, June 4, 2025
[ Wed, Jun 04th ] - Esquire
Esquire All Access
Tue, June 3, 2025
[ Tue, Jun 03rd ] - abc13
Newscast Director
Mon, June 2, 2025
Sun, June 1, 2025
Sat, May 31, 2025
Fri, May 30, 2025
Thu, May 29, 2025
Wed, May 28, 2025
Tue, May 27, 2025
Mon, May 26, 2025
Sun, May 25, 2025
Sat, May 24, 2025
Fri, May 23, 2025
Thu, May 22, 2025
Wed, May 21, 2025
Tue, May 20, 2025
Mon, May 19, 2025
Sun, May 18, 2025

Retail Media Networks Will Reshape Consumer Purchasing In 2025


//media-entertainment.news-articles.net/content/ .. ks-will-reshape-consumer-purchasing-in-2025.html
Published in Media and Entertainment on by Forbes   Print publication without navigation

Retail media networks are transforming how brands connect with their consumers, and they're doing it at scale.

The article from Forbes Technology Council, published on May 22, 2025, discusses how retail media networks (RMNs) are poised to significantly influence consumer purchasing behavior in 2025. RMNs, which are advertising platforms operated by retailers, leverage first-party data to deliver personalized and relevant ads to consumers, enhancing the shopping experience. The article highlights that as consumer privacy concerns grow and third-party cookies become obsolete, RMNs will become increasingly crucial for brands to reach their target audiences effectively. It also notes that the integration of advanced technologies like AI and machine learning will further refine ad targeting and improve return on ad spend (ROAS). The piece concludes by emphasizing the need for brands to adapt to this evolving landscape to stay competitive in the retail sector.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbestechcouncil/2025/05/22/retail-media-networks-will-reshape-consumer-purchasing-in-2025/ ]

Publication Contributing Sources