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How social media is influencing Ghanaian creativity

The article from Graphic Online discusses how social media platforms are significantly shaping creativity in Ghana. It highlights that social media has become a vital tool for Ghanaian creatives, including musicians, filmmakers, and artists, to showcase their work, gain recognition, and connect with a broader audience both locally and internationally. The piece notes that platforms like Instagram, TikTok, and YouTube have democratized content creation, allowing talents to bypass traditional gatekeepers like record labels or media houses. This shift has led to the rise of viral sensations, new music genres, and innovative marketing strategies. However, the article also touches on the challenges, such as the pressure to constantly produce content, the risk of intellectual property theft, and the potential for inauthentic engagement through bought followers or likes. Overall, social media is portrayed as a double-edged sword, offering immense opportunities for exposure and creativity while also presenting new hurdles in the creative landscape of Ghana.

Read the Full Graphic Article at:
[ https://www.graphic.com.gh/entertainment/showbiz-news/how-social-media-is-influencing-ghanaian-creativity.html ]