Thu, December 12, 2024
Wed, December 11, 2024

How top Hong Kong KOL Jacky Heung famous in drag generates US$7 million in sales in 2 days

On China's top two social media platforms, Heung, aka Xiang Zuo, boasts 37 million followers Two recent successful maiden live-streaming sessions by Hong Kong actor and model Jacky Heung, who appeared in drag with heavy make-up,

Jacky Heung, a prominent Hong Kong Key Opinion Leader (KOL) known for his drag persona, has significantly impacted the e-commerce landscape by generating US$7 million in sales within just two days through his live-streaming sessions. Heung, who has a substantial following on social media platforms like Instagram and YouTube, leverages his unique drag performances to engage with his audience, offering them a mix of entertainment and product endorsements. His approach includes not only showcasing products but also providing a memorable experience through his charismatic and humorous interactions, which has proven highly effective in driving sales. This success story highlights the growing influence of KOLs in digital marketing, where personality and engagement can lead to substantial commercial outcomes.

Read the Full MSN Article at:
https://www.msn.com/en-sg/entertainment/celebrities/how-top-hong-kong-kol-jacky-heung-famous-in-drag-generates-us-7-million-in-sales-in-2-days/ar-AA1vJcZo