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Reality Bites: Gen X Executives Seek Career Pivots as Industry Layoffs Hit Hard

The article from Variety discusses the career challenges faced by Generation X music executives amidst a rapidly changing music industry landscape. It highlights how many Gen X executives, who once thrived during the CD era, are now facing layoffs, buyouts, and forced career pivots due to shifts towards streaming services, digital marketing, and the consolidation of music companies. The piece profiles several executives who have either been pushed out or have chosen to leave their long-term positions at major labels like Universal Music Group, Sony Music, and Warner Music Group. These executives are navigating new career paths, with some starting their own ventures, consulting, or moving into different sectors of the entertainment industry. The article also touches on the broader implications of these changes, suggesting that the music industry's evolution requires new skills and adaptability, leaving many seasoned professionals to reassess their roles in an industry increasingly dominated by younger, tech-savvy talent.

Read the Full Variety Article at:
[ https://variety.com/2024/music/news/reality-bites-gen-x-executives-career-pivots-layoffs-1236249357/ ]