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YouTube Shopping wants to unseat TikTok Shop in Southeast Asia

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YouTube introduced this seamless shopping experience in September, when it unveiled a partnership with Shopee, the regional e-commerce giant, first in Indonesia, then in Thailand and Vietnam. Users can purchase products featured on YouTube through links to Shopee embedded in the videos.
YouTube is intensifying its efforts to capture the e-commerce market in Southeast Asia, aiming to challenge TikTok Shop's dominance in the region. The platform is leveraging its extensive user base and introducing new shopping features to facilitate direct purchases from videos. This initiative includes partnerships with local businesses and influencers to create shoppable content, enhancing the shopping experience with live streams, product tags, and seamless checkout processes. YouTube's strategy focuses on integrating shopping more deeply into its video ecosystem, capitalizing on the trend of social commerce where viewers can buy products without leaving the app. This move is part of a broader push by YouTube to diversify its revenue streams beyond advertising, especially in high-growth markets like Indonesia, Thailand, and Vietnam, where mobile-first consumers are increasingly comfortable with in-app purchases.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/technology/ecommerce/youtube-shopping-wants-to-unseat-tiktok-shop-in-southeast-asia/ar-AA1x2x9X ]