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How social media made Rashmika Mandanna, Triptii Dimri, Aditya Roy Kapur and others India's 'National Crushes'


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Published in Media and Entertainment on Thursday, February 6th 2025 at 11:24 GMT by MSN   Print publication without navigation

  • Social media has reshaped the 'National Crush' phenomenon, favoring viral moments over sustained success. Platforms like Instagram, Twitter, and TikTok enable rapid fame for actors, emphasizing fan engagement and relatability.

The article from MSN discusses how social media has played a pivotal role in catapulting several Indian celebrities to national fame, turning them into "national crushes." Rashmika Mandanna, known for her roles in South Indian cinema, gained widespread recognition after her dance video to "Saami Saami" went viral, leading to her nickname "National Crush." Triptii Dimri's popularity surged after her role in "Animal," where her performance and a particular scene made her an internet sensation. Aditya Roy Kapur, already known in Bollywood, saw his appeal grow through social media, especially after his appearance on a reality show. Other stars like Vijay Deverakonda, Samantha Ruth Prabhu, and Janhvi Kapoor have also leveraged social media to enhance their public image, with each gaining a massive following due to their charm, talent, and the viral nature of content shared online. The article highlights how these platforms have democratized fame, allowing actors to connect directly with fans, thereby amplifying their reach and influence across India.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/entertainment/celebrities/how-social-media-made-rashmika-mandanna-triptii-dimri-aditya-roy-kapur-and-others-india-s-national-crushes/ar-AA1ywCvd ]

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