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"We Look To Reimagine and Optimize Our Events": Paramount Global Hits Pause Button on the EMAs and CMTs

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Paramount Global pauses major events, including the MTV EMAs & CMT Awards, as it looks to "reimagine and optimize" ahead of its merger.
Paramount Global has decided to pause both the Europe Music Awards (EMAs) and the Country Music Television (CMT) Awards as part of a strategic overhaul aimed at reimagining and optimizing their event portfolio. This decision comes in light of the ongoing global health crisis and the need to adapt to new audience behaviors and consumption patterns. The company is focusing on enhancing the value and experience of these events for both viewers and participants, potentially integrating new formats or digital elements. This move reflects a broader industry trend where traditional award shows are being reevaluated for relevance and efficiency in the current entertainment landscape.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/tv/we-look-to-reimagine-and-optimize-our-events-paramount-global-hits-pause-button-on-the-emas-and-cmts/ar-AA1yEqtm ]