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Saudia and Saudi Research and Media Group announce a strategic partnership

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  Saudia, the Kingdom of Saudi Arabia's national flag carrier, has announced a strategic partnership with Saudi Research and Media Group (SRMG), the largest integrated media group in the Middle East and North Africa.

The article from Zawya discusses a strategic partnership between Saudia, the national flag carrier of Saudi Arabia, and the Saudi Research and Media Group (SRMG). This collaboration aims to enhance the travel and media sectors by combining SRMG's extensive media network with Saudia's global reach. The partnership will focus on creating innovative content, improving passenger experiences through in-flight entertainment, and promoting Saudi Arabia's tourism and cultural heritage. This initiative is part of a broader effort to support Saudi Vision 2030, which seeks to diversify the economy and enhance the global image of Saudi Arabia. The agreement was signed in Riyadh, highlighting a commitment to mutual growth and development in both sectors.

Read the Full Zawya Article at:
[ https://www.zawya.com/en/press-release/companies-news/saudia-and-saudi-research-and-media-group-announce-a-strategic-partnership-b3trfewi ]