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[ Wed, Mar 12th ]: Newsweek
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India's Sony Yay! Launches 'CID Squad' as Part of Strategic 'HUB' Expansion: 'Anime for All' (EXCLUSIVE)

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Indian kids channel Sony Yay! is introducing 'CID Squad,' an animated investigative thriller that reimagines the iconic 'CID' franchise.
Sony Pictures Networks India is expanding its children's entertainment channel, Sony YAY!, by introducing a new show titled "CID Squad." This expansion aims to capitalize on the popularity of the long-running crime drama "CID," which has been a staple on Indian television since 1998. "CID Squad" will feature a mix of adventure, mystery, and educational content tailored for younger audiences, focusing on a team of young detectives solving crimes. The move is part of Sony YAY!'s strategy to broaden its content offerings and engage with a demographic that enjoys detective and crime-solving narratives, thereby reinforcing the channel's position in the competitive kids' entertainment market in India.

Read the Full Variety Article at:
[ https://variety.com/2025/tv/news/india-sony-yay-cid-squad-expansion-1236334067/ ]