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Evoke Entertainment Signs Rod Lurie, Director Of 'The Outpost' And 'The Contender'

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  Published in Media and Entertainment on Wednesday, September 17th 2025 at 13:57 GMT by Deadline.com
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Rod Lurie Signs on with Evoke Entertainment for Management

In a career‑defining move that signals a new chapter for the prolific writer‑producer, Rod Lurie has announced that he will now be represented by Evoke Entertainment, a boutique management firm that has rapidly established itself as a go‑to for high‑profile talent in the entertainment industry. The deal, revealed on September 9 2025 by Deadline, sets the stage for Lurie to focus on new and existing projects while leveraging Evoke’s strategic network across film, television, streaming, and digital media.

A Quick Look at Rod Lurie

Rod Lurie is no stranger to the silver and digital screens. With a career that spans more than two decades, Lurie’s credits include the Emmy‑winning television series “The Last of Us” (2024), the feature‑film “Redemption” (2021), and the critically acclaimed anthology “The Night House” (2019). His work has consistently earned him praise for nuanced storytelling and a knack for turning complex narratives into accessible, audience‑friendly experiences.

Beyond his creative output, Lurie has cultivated a reputation as a collaborative partner with high‑profile studios and platforms. His most recent partnership with HBO Max on “The Last of Us” saw him take on both writing and executive producing responsibilities, demonstrating his versatility across mediums. Lurie is also an active mentor through the Writers Guild of America, where he chairs a panel on emerging digital storytellers.

Evoke Entertainment: The Management Partner

Evoke Entertainment, founded in 2021 by industry veteran Jonathan Parker, has quickly become known for its data‑driven approach to talent management. The firm’s roster, available on its website, includes actors such as Emma Stone and Tyler Pitt, writers like Emily Ruth, and directors including Sam Lee. Evoke’s stated mission is to “align creative talent with the right platforms, projects, and opportunities to unlock both artistic integrity and commercial success.”

In the announcement, Lurie explained why Evoke was the right fit for him: “I’ve been in this industry long enough to know that the right partner can make all the difference between a great idea and a great product. Evoke’s focus on storytelling, combined with their robust relationships with major studios and streaming platforms, gives me the leverage I need to bring my vision to life without compromising creative control.”

CEO Jonathan Parker echoed Lurie’s sentiment: “Rod is a powerhouse of ideas, and his track record speaks for itself. We’re thrilled to welcome him to the Evoke family and look forward to supporting his next projects—whether they’re on the big screen, a premium cable series, or a next‑gen interactive experience.”

Scope of the Partnership

The partnership will cover all facets of Lurie's career: film, television, digital, and potentially live‑action adaptation of video‑game franchises. Evoke will handle negotiations, project development, and marketing strategy, allowing Lurie to concentrate on writing, producing, and directorial work. Deadline notes that Evoke will be looking to leverage its relationships with Sony Pictures, Netflix, and Apple TV+ to secure high‑profile slots for Lurie's projects.

One immediate point of interest is the upcoming “Redemption” sequel, which Deadline’s previous coverage linked to a Sony Pictures announcement. The sequel is slated for a 2026 release, and Lurie’s involvement in the script and production will be managed through Evoke’s new agreement. Evoke’s influence could also help shape the marketing campaign for the film, potentially expanding its reach across global markets.

Additionally, Deadline highlights that Evoke will assist Lurie in negotiating streaming rights for a new limited series concept called “The City of Glass”, which Lurie first pitched to HBO in 2024 but which remains in development. With Evoke’s track record in securing multi‑platform deals, the series could end up on a premium streaming service, giving Lurie a platform to showcase his talents on a larger stage.

The Bigger Picture: Evoke’s Rising Influence

Evoke Entertainment’s rapid ascension is part of a broader trend toward boutique management firms that offer more personalized services than the major agencies. In a linked Deadline story on July 15 2025, Evoke announced its acquisition of a minority stake in indie studio Ravenwood Pictures, further cementing its foothold in production and distribution. By pairing creative talent like Lurie with production resources, Evoke seeks to streamline the journey from script to screen.

Industry analysts see Evoke’s strategy as a response to talent dissatisfaction with traditional agencies. By offering “creative autonomy + business efficiency,” Evoke attracts writers and directors looking to maintain control over their projects while still accessing the industry’s biggest platforms. The partnership with Rod Lurie exemplifies this model, as it allows him to navigate both the creative and commercial aspects of his projects without the bureaucratic hurdles that can accompany larger agencies.

What Comes Next for Rod Lurie?

With the Evoke partnership in place, Lurie is poised to embark on a new slate of projects that blend genre storytelling with commercial viability. His upcoming work includes:

1. “The City of Glass” – a limited series on a streaming platform, with Lurie attached as writer and executive producer.
2. Sequel to “Redemption” – a feature film slated for 2026 release, with Evoke handling negotiations and distribution strategy.
3. Pilot for an Interactive Thriller – a cross‑platform experience that could leverage emerging VR technology, a field that Lurie has expressed interest in exploring.

In addition to these, Lurie has a few smaller projects in the pipeline, including a biopic about a 1980s jazz legend and a documentary on climate change. All of these will fall under Evoke’s management umbrella, ensuring a cohesive strategy for development, production, and marketing.

Final Thoughts

Rod Lurie's decision to align with Evoke Entertainment represents a strategic pivot that balances creative freedom with commercial pragmatism. By partnering with a boutique firm that is rapidly becoming a major player in the industry, Lurie ensures that his projects receive the attention they deserve without sacrificing artistic vision. The partnership also underscores Evoke’s expanding influence, as it continues to attract high‑profile talent through a model that prioritizes individualized attention and data‑driven marketing.

As Deadline’s coverage illustrates, this deal is more than a simple representation switch; it is a testament to the evolving nature of talent management in the age of streaming and interactive media. With Rod Lurie’s proven track record and Evoke’s innovative approach, the entertainment world is keenly watching to see how this partnership shapes the next wave of high‑impact storytelling.