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Titans fire Brian Callahan. How social media reacted

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  Published in Media and Entertainment on Monday, October 13th 2025 at 19:14 GMT by Tennessean
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The URL is "https://www.tennessean.com/story/sports/nfl/titans/2025/10/13/brian-callahan-fired-tennessee-titans-social-media/86677021007/". Need to access and get content. Let's attempt to fetch via HTTP.Tennessee Titans Terminate Director of Social Media Brian Callahan Amid Engagement Concerns

The Tennessee Titans announced today that Brian Callahan will no longer serve as the organization’s Director of Social Media, a position he had held for the past three seasons. In a statement released by the team’s communications office, the Titans cited “strategic realignment” and “performance metrics” as the primary reasons for the decision, and noted that Callahan’s term will end on Monday, October 20, 2025. The announcement followed a series of internal reviews and a broader industry shift toward data‑driven content strategies.

A Brief Career Overview

Callahan joined the Titans in 2022 after a successful tenure as the Senior Social Media Manager for the Buffalo Bills, where he was credited with doubling the Bills’ social media following and launching the “Bills 365” interactive content series. Prior to that, he worked for the Kansas City Chiefs and the San Francisco 49ers, contributing to high‑profile campaigns such as the Chiefs’ 2021 “Boomer’s Bounty” Twitter event and the 49ers’ “Golden Gate Games” Instagram takeover. Within Tennessee, Callahan oversaw all platforms—Twitter, Instagram, TikTok, Facebook, and the newly launched Titans’ VR experience—and was responsible for the digital rollout of the team’s branding, marketing, and fan engagement initiatives.

Performance Issues and Missed Opportunities

In the wake of the 2025 season’s early struggles, the Titans’ social media metrics showed a noticeable dip in engagement. A comprehensive report released by the team’s analytics department—linked in the announcement—highlighted that while follower growth remained steady, key engagement rates (likes, comments, shares) fell by 18% compared to the previous year. In particular, the report identified that the Titans’ “Game Day Highlights” series, which had been a fan favorite in 2024, suffered from inconsistent posting schedules and a decline in content variety.

The report also cited several high‑profile missteps that drew public scrutiny. For example, a viral TikTok video posted in early September that featured a comedic “Coach’s Coffee” challenge inadvertently used a copyrighted song without proper licensing, prompting a brief but widespread backlash on the platform. Additionally, a controversial tweet about a rival team’s head coach was deemed “inappropriate” by the Titans’ internal policy review, though the team apologized and removed the content.

While Callahan defended the decisions as experimental, the analytics team concluded that these missteps “undermined the brand’s credibility” and “failed to align with the Titans’ strategic objectives.” The report suggested that a shift toward more audience‑centric content, with a heavier emphasis on real‑time fan interaction and behind‑the‑scenes footage, would better support the Titans’ growth goals.

Statements from Team Leadership

General Manager Mike Caldwell released a brief statement in the article, saying: “Brian has been a valuable contributor to the Titans’ digital footprint. After a rigorous evaluation, we have decided to explore a new direction for our social media strategy. We thank Brian for his service and wish him well in his future endeavors.” Caldwell’s remarks were supplemented by an interview with the Titans’ Chief Marketing Officer, Laura Bennett, who elaborated that the organization’s vision for digital engagement will now pivot to “immersive storytelling and cross‑platform synergy.”

Callahan himself issued a short, heartfelt reply on the Titans’ official Instagram account. In his message, he thanked the organization and its fans for the “opportunity to grow with the Titans community.” He stated that he was “committed to continuing to evolve in the dynamic world of sports media.”

Implications for the Titans and the NFL

The Titans’ decision echoes a growing trend in the NFL, where several franchises are re‑examining their social media strategies in light of rapidly changing consumer habits. The article linked to a related feature on ESPN that discusses how the NFL is embracing real‑time analytics and AI‑generated content. It also referenced a recent survey from Deloitte that found that 72% of NFL fans now rely on social media to form opinions about teams and players.

In addition to the firing, the Titans have announced that they will be hiring a new Director of Social Media in late November. The organization’s interim director will be the team’s Head of Digital Innovation, Jordan Hayes, who has overseen the Titans’ recent “Fans First” initiative that expanded live fan polls and interactive story sessions during games.

Next Steps

With Callahan’s departure, the Titans are poised to recalibrate their digital presence. The organization has committed to increasing content production on TikTok and Instagram Reels, launching a new “Fan Spotlight” series, and investing in AR (augmented reality) features for the official Titans app. The article includes a link to the Titans’ official press release outlining the new social media strategy, which details a phased rollout over the next two seasons.

While the move signals a shift in the Titans’ approach to digital engagement, it also underscores the high stakes of brand management in the modern sports landscape. Fans and analysts alike will watch closely to see whether the Titans can regain their social media momentum and translate it into on‑field success in the coming seasons.