Media and Entertainment
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Media and Entertainment
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Ghana Witnessed the Most Impactful Creatives Campaign in Political History this Year- Kojo Preko Dankwa


Published on 2024-12-18 01:24:09 - Ghanaweb.com
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  • Ghana has never seen such an effective, attractive, far-reaching, and properly organized Creatives Campaign like the one rolled out by the NDC prior to the 2024 Presidential and Parliamentary Election.

The article on GhanaWeb discusses the significant impact of creatives in Ghana's political landscape during the 2020 election year, as highlighted by Kojo Preko Dankwa. He notes that the campaign strategies employed by political parties, particularly the New Patriotic Party (NPP) and the National Democratic Congress (NDC), heavily utilized creatives like musicians, actors, and social media influencers to engage with the youth and sway voters. This approach marked a shift from traditional campaigning to more modern, digital, and culturally resonant methods. Dankwa points out that this was perhaps the most impactful use of creatives in Ghana's political history, with artists like Sarkodie, Stonebwoy, and Samini playing pivotal roles in rallying support through music and public appearances. The integration of these creatives not only energized the campaigns but also highlighted the growing influence of the entertainment industry in Ghanaian politics, setting a precedent for future elections.

Read the Full Ghanaweb.com Article at:
[ https://www.ghanaweb.com/blogs/enewsghana/Ghana-Witnessed-the-Most-Impactful-Creatives-Campaign-in-Political-History-this-Year-Kojo-Preko-Dankwa-5344 ]

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