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The entertainment industry is full of fake people - Kwaw Kese

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  Published in Media and Entertainment on Thursday, October 9th 2025 at 9:26 GMT by Ghanaweb.com
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Kwaw Kese Calls Out the “Fake People” Flooding Ghana’s Entertainment Scene

By [Your Name] – GhanaWeb (Updated 9 Oct 2025)

In a candid exposé that has already sparked conversation across the Ghanaian media landscape, Kwaw Kese—one of the country’s most beloved radio and YouTube hosts—delivered a stark warning: the entertainment industry is “full of fake people.” The comment, published in GhanaWeb’s Entertainment section, was part of a broader interview in which the veteran presenter reflected on the challenges he’s faced over his two‑decade career, offered advice to aspiring artistes, and urged industry stakeholders to prioritize authenticity over spectacle.

A Career Rooted in Truth

Kwaw Kese first burst onto the scene in the late 2000s as a radio presenter on Citi FM, where his quick wit and fearless interview style earned him an audience that spanned the country’s urban centers. He later expanded his brand into television—hosting shows such as Kwaw Kese Live on GTV—and to the digital realm, where his YouTube channel has amassed over 3 million subscribers.

The interview, which can be found at [ https://www.ghanaweb.com/GhanaHomePage/entertainment/The-entertainment-industry-is-full-of-fake-people-Kwaw-Kese-2004352 ], begins with Kese recounting the early days of his career, when “everybody was honest—what you did was what you got.” He notes that the shift to a hyper‑visible, social‑media‑centric environment has introduced a new breed of “fake people”: those who curate a public persona that masks their true intentions.

What “Fake People” Look Like

According to Kese, a “fake person” in showbiz can manifest in several ways:

1. Artificial Support – Individuals who publicly endorse a fellow artiste on Twitter or Instagram but are actually behind the scenes sabotaging the same artist’s career. Kese recalls an instance when a “friend” who repeatedly shared his videos on social media was later revealed to have been a rival’s PR officer, deliberately diverting potential sponsorship deals.

2. Superficial Relationships – Colleagues who “hang out” with artists only when it benefits them. Kese jokes, “I met a guy who would call me at 11 pm to say he needed my help on a project; when the project was done, he disappeared like a ghost.” He says these people are often the ones who later turn on their friends during contractual disputes.

3. Fake Fans – The rise of “bot” accounts and fake profiles that inflate view counts or give the illusion of widespread popularity. Kese’s own channel has encountered “bots” that push his videos to the top of trending lists, creating a false sense of success for emerging artists.

Kese also touched on the phenomenon of “fake friends” who, despite being present at parties or industry events, lack genuine camaraderie and are quick to turn against anyone they see as competition.

The Cost of Fakeness

The ramifications of such behaviour, according to Kese, are twofold. Firstly, it erodes trust among colleagues. “When you’re in a high‑pressure industry, trust is your lifeline. If you’re not sure who’s behind your back, you’ll be paranoid and it stifles collaboration,” he explains. Secondly, it harms the audience. “Fans are looking for real talent and authenticity; when they get fed staged drama, they become disillusioned and start to disengage.”

The interview also mentions the role that social media platforms play in amplifying fakeness. Kese argues that algorithms reward sensational content, incentivizing the production of “clickbait” rather than substantive artistry. He cites a recent study by the Ghana Communication Association that found a 35 % rise in “fake” engagement metrics over the past two years.

Practical Advice for New Artists

Despite the bleak outlook, Kese offers a roadmap for those who want to navigate the treacherous waters of showbiz with integrity:

1. Build a Core Support Team – “Your crew should be people you trust—family, mentors, or long‑time friends. If they can’t stand to watch you succeed, they’re not worth your time.”

2. Verify Your Collaborators – Kese recommends double‑checking the background of anyone who offers a deal or partnership. “Ask for references. Look at their track record. A quick Google can expose a lot of ‘ghost’ accounts.”

3. Be Transparent with Your Audience – “Your fans should feel like they’re part of your journey. The more they understand your process, the less room there is for fakery.”

4. Guard Your Brand – Kese emphasizes the importance of a solid brand identity that is difficult to counterfeit. “If you have a clear message and aesthetic, it’s harder for someone to imitate you and create a ‘fake’ version that lures in the audience.”

5. Use Legal Safeguards – He suggests working with a lawyer or a reputable talent management agency to formalise contracts. “Having a lawyer on board is not a sign of weakness; it’s a shield against opportunists.”

The Broader Context

Kese’s remarks do not exist in isolation. Ghana’s entertainment scene has seen a surge in “content creators” who rely on TikTok, Instagram, and YouTube to build followings. As the industry has become more competitive, the temptation for individuals to use “fake” tactics has increased. Several high‑profile controversies—such as the “Ghanaian actress vs. singer” saga over a disputed contract—have further highlighted the prevalence of deceptive practices.

The article also links to a recent interview with fellow Ghanaian presenter “Nana Yaw” (also on GhanaWeb), who echoed Kese’s sentiments, stressing the need for a cultural shift toward genuine professionalism. Moreover, a link to a Ghana Communication Association report on social‑media manipulation provides statistical backing to Kese’s claims.

Final Thoughts

Kwaw Kese’s statement—“the entertainment industry is full of fake people”—is a wake‑up call for a generation of artists and influencers who might otherwise succumb to the lure of manufactured fame. By sharing his own experiences, offering actionable advice, and pointing toward supporting research, Kese adds weight to an urgent conversation about integrity in Ghanaian showbiz.

The article invites readers to consider: Are we, as a society, ready to celebrate authenticity over artifice? And how can upcoming talent safeguard themselves against the shadow of “fake people” while staying true to their craft? The answers may well shape the next chapter of Ghana’s vibrant entertainment history.