An influencer faces a $137K fine after a retailer claimed she infringed on the brand's rights when she posted a bad product review.
An influencer named Natacha Rey, known for her critical reviews, is facing a potential fine of up to €130,000 (approximately $137,000) for posting a negative review of a pair of underwear on her Instagram account. The underwear in question was from the brand Undiz, and Rey's review highlighted issues with the product's quality, specifically mentioning that the fabric was too thin and lacked elasticity. Following her review, Undiz's parent company, Gifi, issued a cease-and-desist letter, claiming that Rey's comments were defamatory and could harm their brand's reputation. This legal action has sparked a debate about freedom of speech versus brand protection, with many in the online community rallying behind Rey, arguing that influencers should have the right to express honest opinions about products they purchase.
Media & Entertainment
Sat, February 22, 2025
