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Amazon Launches India's First Startup Reality Show: 'Bharat Ke Super Founders' on MX Player

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  Published in Media and Entertainment on Thursday, November 20th 2025 at 5:47 GMT by Hot Pics

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Amazon’s MX Player Unveils “Bharat Ke Super Founders” – India’s Bold New Entrepreneurial Reality Series

Amazon India has announced the launch of a fresh reality‑driven concept aimed at celebrating the nation’s next‑generation innovators. The show, titled “Bharat Ke Super Founders”, will air on Amazon’s popular video‑on‑demand platform, MX Player, and is billed as the country’s first large‑scale entrepreneurial competition that pairs raw talent with real‑world exposure, mentorship, and the chance for significant financial backing.

1. Premise and Format

At its core, “Bharat Ke Super Founders” follows a traditional reality‑show framework but re‑imagined for the startup ecosystem. 48 aspiring founders from across India will be selected through a rigorous application and interview process. Each contestant will pitch a startup idea that spans sectors such as fintech, healthtech, e‑commerce, agritech, and edtech—industries that are shaping the country’s economic future.

The series will unfold over 12 episodes. Each episode is structured around a series of “pitch challenges” that test the applicants’ ingenuity, market understanding, and presentation skills. In the first half of the season, participants will compete individually; the later rounds will transition to team‑based challenges that emphasize collaboration and cross‑disciplinary thinking.

• Pitch Clinics – Early episodes feature mentors from the startup world who provide feedback and help founders refine their business models.
• Live Audience Interaction – Viewers are invited to vote on the “People’s Choice” segment, adding a democratic element that keeps audiences engaged.
• Elimination Rounds – A panel of judges evaluates pitches against a set of criteria including viability, scalability, and social impact. The lowest‑scoring teams face elimination, keeping the competition fierce.

The finale will bring together the top finalists in a high‑stakes pitch showdown before a live studio audience, culminating in the announcement of the grand prize: an investment of ₹5 crore (approximately $600 k), an incubation package with a leading accelerator, and marketing support that includes exposure across Amazon’s extensive network.

2. Key Personnel: Host, Judges, and Mentors

Host:
The show’s charismatic host is Bollywood comedian and actor Kushal Pandey. Known for his energetic stage presence, Pandey will guide contestants through each episode, providing commentary, humor, and encouragement. His background in both entertainment and business—he once co‑founded a social‑media‑based fashion brand—makes him an ideal bridge between creativity and commerce.

Judging Panel:
Three high‑profile industry leaders will form the judging panel:

1. Neha Gupta, Founder & CEO of Yatra – A veteran in the travel technology sector who brings firsthand experience of scaling a digital business.
2. Arun Sharma, Partner at Sequoia Capital India – An investment specialist who will evaluate the financial potential of each pitch.
3. Mira Desai, Serial Entrepreneur & Mentor at Startup India Hub – Focused on gender equity and women‑led startups, her presence underscores the show’s inclusive ethos.

The judges are tasked with offering candid, constructive critiques and selecting the “Best Pitch” each episode. Their varied expertise ensures a well-rounded assessment of both market fit and execution potential.

Mentors:
Apart from the judges, each contestant will be assigned a mentor from Amazon’s own innovation network. These mentors—often Amazon employees with experience in product development, operations, and marketing—will work with participants in the “Pitch Clinics” to refine business strategies and secure Amazon’s ecosystem benefits.

3. Production and Release Details

The show is being produced by Rising Star Studios in partnership with Amazon Studios India. Filming will take place in Mumbai, Delhi, and Bengaluru to capture the diverse entrepreneurial landscape of the country. The production budget has been earmarked at ₹30 crore, reflecting Amazon’s commitment to high‑quality, data‑driven storytelling.

Launch Date & Accessibility
“Bharat Ke Super Founders” is set to premiere on 15 March 2025 on MX Player, a platform that has been aggressively expanding its original content portfolio in India. The series will be available in both Hindi and English, with subtitles for wider accessibility. Fans of startup culture can stream all episodes on demand, while live viewers can tune in to the finale via Amazon’s exclusive live‑streaming option.

4. Why It Matters

The launch of “Bharat Ke Super Founders” aligns with Amazon’s broader strategy to cement its position as a hub for original Indian content. By focusing on entrepreneurship, Amazon is tapping into a growing cultural narrative that celebrates innovation, risk‑taking, and digital transformation. The show’s format not only offers entertainment but also functions as an incubator, giving selected founders a platform to connect with investors, mentors, and potential customers.

From a societal standpoint, the series places a spotlight on female and underrepresented founders through its inclusive judging panel and targeted mentorship. This is in line with several recent policy initiatives in India that aim to level the playing field for diverse entrepreneurs.

5. Takeaway

“Bharat Ke Super Founders” promises to be a compelling blend of drama, education, and real‑world opportunity. By pairing vibrant personalities like Kushal Pandey with seasoned industry veterans and providing a tangible prize package, Amazon’s MX Player is setting a new benchmark for reality television that goes beyond mere spectacle. For India’s startup community, it presents an unprecedented chance to be seen, heard, and funded on one of the country’s biggest digital platforms.

Watch out for the premiere on 15 March 2025—the future of Indian entrepreneurship could well be shaped on the set of this pioneering series.