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India's Media & Entertainment Industry Set to Reach $100B by 2030

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  Published in Media and Entertainment on Saturday, November 15th 2025 at 22:36 GMT by Zee Business

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India’s Media & Entertainment Industry: On the Verge of a $100 Billion Milestone by 2030

The Indian media and entertainment (M&E) sector is poised for unprecedented growth. A recent industry analysis, published by a leading research firm and featured on MSN India, projects the market to breach the $100 billion mark by 2030—more than a five‑fold increase from its current valuation of roughly $20 billion. The forecast, based on a 7–8 % compound annual growth rate (CAGR), underscores the transformative forces reshaping the industry—from digital platforms and streaming giants to a surge in film production and an expanding gaming ecosystem.

1. Market Landscape: Current Size and Trajectory

• Present Valuation: Around $20 billion (2024 figures).
• Target: $100 billion by 2030.
• CAGR: 7–8 % (2024‑2030).
• Contribution to GDP: Expected to rise from 0.6 % to 2.8 % by 2030, placing the sector among the country’s top growth engines.

These numbers highlight that India’s M&E market will be comparable to the United Kingdom’s, the United States, and Japan—countries that currently rank among the world’s largest entertainment markets.

2. Key Growth Drivers

3. Sub‑Sector Highlights

a. Broadcast & Traditional Media

• TV and Radio: While still commanding the largest share of revenue (~$10 billion), these channels are pivoting toward digital simulcasts and OTT bundles.
• Print & News: The print media segment is shrinking but remains integral for regional content. Digital news platforms are capturing a growing share of the market.

b. Film & Television Production

• Production Investment: Studios are increasing budgets for high‑quality, globally‑marketable content. The “Global Film Initiative” has already seen 15 % growth in overseas co‑productions.
• Export Market: India’s film exports (including subtitles, dubbing, and distribution rights) have surged, especially to Southeast Asia and the Middle East.

c. Digital & OTT Platforms

• Local Player Dominance: Disney+ Hotstar and Zee5 account for 35 % of the OTT audience share. MX Player’s ad‑supported model is expanding rapidly.
• International Entrants: Netflix, Amazon Prime, and Apple TV+ are investing in original Indian content, boosting competition and consumer choice.

d. Gaming & Interactive Media

• Gaming Ecosystem: Over 150 million active gamers in India, with a projected $3 billion market by 2027.
• Esports: Major sponsorship deals and televised tournaments are turning esports into mainstream entertainment.

4. Investment & Funding Landscape

• Venture Capital: More than $3 billion was raised by M&E startups in 2023, driven by fintech, ad‑tech, and content‑creation platforms.
• FDI: Liberalised policies have attracted $2 billion in foreign direct investment in streaming and media production houses.
• Public-Private Partnerships: Several state‑level initiatives, such as the “Film City” projects in Maharashtra and Tamil Nadu, are combining public funding with private expertise to build world‑class studios and post‑production facilities.

5. Challenges and Risks

1. Piracy: Despite robust legal frameworks, unauthorized distribution remains a significant revenue drain, estimated at 12 % of the market.
2. Fragmentation: The sheer volume of OTT platforms leads to a “content‑saturation” problem, making it harder for creators to reach audiences.
3. Licensing & Royalty Costs: High acquisition fees for global content are pushing domestic producers to focus on localized, culturally resonant stories.
4. Regulatory Uncertainty: Pending changes in foreign ownership rules for media content could alter the investment landscape.
5. Talent Shortage: Rapid industry expansion has outpaced the supply of skilled professionals, especially in post‑production, VFX, and data analytics.

6. Looking Ahead: What a $100 Billion Market Means

Achieving a $100 billion valuation by 2030 will have far‑reaching implications:

• Economic Impact: The M&E sector could add an estimated ₹7.5 trillion ($90 billion) to India’s GDP, supporting 7 million jobs across production, distribution, and ancillary services.
• Cultural Export: India’s storytelling prowess—Bollywood, regional cinema, and digital originals—will become a dominant global cultural export, reinforcing soft power on the world stage.
• Innovation Hub: The convergence of technology and creativity will likely position India as a leader in AI‑driven content creation, immersive media, and interactive storytelling.
• Policy Implications: To sustain growth, policymakers will need to streamline licensing, strengthen anti‑piracy enforcement, and foster talent development through training programs and scholarships.

7. Conclusion

India’s media and entertainment sector is on the cusp of a monumental leap. With a robust digital foundation, a thriving film industry, and an emerging gaming culture, the industry’s trajectory toward a $100 billion valuation is not just plausible—it is already unfolding. The convergence of consumer demand, technological innovation, and supportive policy frameworks creates a fertile environment for continued expansion. For investors, creators, and regulators alike, the next decade will define the future of entertainment in one of the world’s most dynamic markets.