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WWE Secures Trademarks for Potential Future Stars

  //media-entertainment.news-articles.net/content/ .. cures-trademarks-for-potential-future-stars.html
  Published in Media and Entertainment on Saturday, February 21st 2026 at 12:27 GMT by Wrestling News
      Locales: UNITED STATES, MEXICO

Stamford, CT - February 21st, 2026 - World Wrestling Entertainment (WWE) is once again making headlines, not for in-ring action, but for strategic intellectual property acquisition. Recent filings with the United States Patent and Trademark Office (USPTO), as first reported by PWInsider, reveal a substantial list of names WWE has secured, including CJ Valor, Santi Rivera, Romeo Moreno, Jaxson Reed, Dylan Lewis, Rion Gallagher, Lachon, Maddox Brooks, Dax Riley, Ryder Reeves, Talon Reeves, Kage Kendrick, and notably, Alistair Black. These filings aren't a random exercise; they are a clear indication of WWE's ongoing commitment to scouting, developing, and branding future wrestling stars.

The trademarks cover both "visual and literal elements," which is the standard protocol for WWE. This signifies the company isn't simply protecting the names themselves but also potential logos, character designs, and overall brand identities associated with these individuals. Securing these trademarks allows WWE exclusive rights to use these names and associated imagery in connection with entertainment services - including live events, television programming, merchandise, and digital media. Essentially, it's reserving these identities for future use, preventing competitors from capitalizing on the same branding.

Beyond the Names: What Does This Mean for WWE's Talent Pipeline?

While WWE routinely files trademarks for names, the sheer volume of this recent batch is noteworthy. It suggests a significant influx of potential talent being evaluated and possibly signed. WWE's talent pipeline has undergone considerable shifts in recent years, with increased emphasis on scouting athletes from outside the traditional wrestling world, including collegiate wrestlers, MMA fighters, and even those with backgrounds in other athletic disciplines. This strategy aims to diversify the roster and bring fresh perspectives and skillsets to the product. These trademark filings likely represent individuals who have impressed WWE scouts during tryouts, performance center evaluations, or through their work on the independent circuit.

Alistair Black's inclusion on the list is particularly intriguing. Black, formerly known as Buddy Murphy in WWE, was released in October 2021 as part of budget cuts. His re-emergence on the trademark list hints at a potential return to the company, possibly with a revised character and presentation. WWE often re-secures trademarks of previously released talent when discussions about a potential comeback are underway. Given Black's established fanbase and proven in-ring ability, a return would be a relatively low-risk, high-reward move for WWE.

The rest of the names - CJ Valor, Santi Rivera, Romeo Moreno, and so on - are likely prospects still developing their characters and skills. Many are likely already associated with the NXT brand, WWE's developmental system, where they're honing their craft and gaining experience. NXT has become a crucial proving ground for future main roster stars, and these trademarks suggest WWE sees potential in these individuals to eventually reach that level.

Brand Building in the Modern Wrestling Era

WWE's approach to trademarking isn't merely about controlling names. It's about building brands. In today's entertainment landscape, a wrestler isn't just an athlete; they're a multimedia personality. WWE invests heavily in crafting compelling characters with rich backstories, distinct personalities, and marketable attributes. Trademarks are essential for protecting that investment. They allow WWE to create merchandise, launch social media campaigns, and build a cohesive brand identity around each performer.

The emphasis on "visual elements" within the trademarks also highlights the importance of presentation. WWE is increasingly focused on visual storytelling, with elaborate entrance themes, dynamic video packages, and eye-catching ring gear. Protecting these visual elements is crucial for maintaining brand consistency and preventing unauthorized use.

Looking Ahead:

It's important to note that filing a trademark doesn't guarantee a wrestler will appear on WWE television. However, it's a strong indication of future potential. Fans can expect to see these names begin to emerge in NXT over the coming months, as WWE begins to introduce them to the wider wrestling world. The timing of these filings, leading into the early months of 2026, suggests WWE is preparing for a significant roster refresh in the near future, with a focus on building a new generation of superstars. The company's proactive approach to intellectual property protection is a testament to its long-term vision for the future of professional wrestling.