Wed, December 4, 2024

[ Wed, Dec 04th 2024 ]: Michael Jones

Azealia Banks involved in another fiery social media exchange

[ Wed, Dec 04th 2024 ]: Michael Jones

K-LOVE Media dedicates new $120 million building in Tennessee for new headquarters

[ Wed, Dec 04th 2024 ]: Michael Jones

What's the recipe for Hallmark and Lifetime holid .. movies? Small towns, mystery men and baked goods.

[ Wed, Dec 04th 2024 ]: Michael Jones

Over 70 apprentice spots in media production sector under new IMDA scheme

[ Wed, Dec 04th 2024 ]: Michael Jones

Kantar Unveils Its 2025 Media Trends and Forecast

[ Wed, Dec 04th 2024 ]: Michael Jones

MultiStory Media wraps up the year with a slate of commissions

[ Wed, Dec 04th 2024 ]: Michael Jones

JioHotstar domain finally with Viacom 18

[ Wed, Dec 04th 2024 ]: Michael Jones

Oga Obinna Elicits Mixed Reaction after Stating Men Marry Women with Good Behaviour, Not Looks

[ Wed, Dec 04th 2024 ]: Michael Jones

Aston Looker: Mystery surrounds young Aussie model's tragic death in Bali

[ Wed, Dec 04th 2024 ]: Michael Jones

IVP warmly welcomes new staff writer

[ Wed, Dec 04th 2024 ]: Michael Jones

Isaac Otesa Stranded in Nairobi, Pleads with Mike Sonko to Rescue Him: "Hana Chakula"

[ Wed, Dec 04th 2024 ]: Michael Jones

Anatii joins Gamma's star line-up with global distribution deal

[ Wed, Dec 04th 2024 ]: Michael Jones

Senator Methu Savagely Responds to Karen Nyamu: "Nitakuita Watu Wakianza Kutwerk"

[ Wed, Dec 04th 2024 ]: Michael Jones

Forbes reveals 2025 30 Under 30 Hollywood and entertainment honorees

[ Wed, Dec 04th 2024 ]: Michael Jones

Eminem's Mother Dies Aged 69 After Long Battle with Lung Cancer

[ Wed, Dec 04th 2024 ]: Michael Jones

JioHotstar domain finally with Ambani

[ Wed, Dec 04th 2024 ]: Michael Jones

Byron Allen's $10B Discrimination Lawsuit Against McDonald's Over Ad Spend to Go to Trial

[ Wed, Dec 04th 2024 ]: Michael Jones

Sabrina Carpenter and Barry Keoghan decide to take a break: Report

[ Wed, Dec 04th 2024 ]: Michael Jones

BBC Children's and Education announces Gladiators .. d new commissions backing homegrown entertainment

[ Wed, Dec 04th 2024 ]: Michael Jones

Taylor Swift Thanks Fans for Making 'Tortured Poets Department' Apple Music's Top Streamed Album

[ Wed, Dec 04th 2024 ]: Michael Jones

The Future of Casting Is Now: IAmCasting Debuts 2 .. nhanced Features at Singapore Media Festival 2024

[ Wed, Dec 04th 2024 ]: Michael Jones

Tolkien and anime work well together, says LOTR: The War Of The Rohirrim's Japanese director

[ Wed, Dec 04th 2024 ]: Michael Jones

Sidharth Malhotra and Kiara Advani's pic with a child goes viral, check out fans reaction

[ Wed, Dec 04th 2024 ]: Michael Jones

JioHotstar domain finally with Ambani's Viacom 18
Tue, December 3, 2024

[ Tue, Dec 03rd 2024 ]: Michael Jones

What happened to Park Min Jae? South Korean actor passes away in China

[ Tue, Dec 03rd 2024 ]: Michael Jones

7 top campaigns from 2024 and the tactics that drove success

[ Tue, Dec 03rd 2024 ]: Michael Jones

One Piece Chapter 1133: Release Date, Where To Read, Expected Plot And More

[ Tue, Dec 03rd 2024 ]: Michael Jones

Bolo Bespoke Overjoyed as Moneyed Friend Bior Gifts Him Wads of US Dollars: "Too Much"

[ Tue, Dec 03rd 2024 ]: Michael Jones

Confusion as Groom's Female Friend Painfully Cries at His Wedding: "Tumepitia Mengi"

[ Tue, Dec 03rd 2024 ]: Michael Jones

Walter Presents: 'Black Tulip' seasons 1 and 2 coming to C4 Streaming this month

[ Tue, Dec 03rd 2024 ]: Michael Jones

'Uthando Nesthembu' Has Been Renewed for Season 8, SA Reacts

[ Tue, Dec 03rd 2024 ]: Michael Jones

What brought Will Smith and Jada Pinkett-Smith together for Thanksgiving?

[ Tue, Dec 03rd 2024 ]: Michael Jones

When is Spotify Wrapped 2024 coming?: Here's what we know

[ Tue, Dec 03rd 2024 ]: Michael Jones

Influencers take on the news

[ Tue, Dec 03rd 2024 ]: Michael Jones

Stephen Colbert Gives Trump's FBI Pick A Pointed Reminder After Media Threat

[ Tue, Dec 03rd 2024 ]: Michael Jones

Pastor Ng'ang'a visits Shimo la Tewa prison, donates tissue papers to inmates: "Nilikuwa hapa"

[ Tue, Dec 03rd 2024 ]: Michael Jones

Riley Green announces new 2025 UK & Ireland dates for 'Damn Country Music' tour

[ Tue, Dec 03rd 2024 ]: Michael Jones

Taapsee Pannu reveals biggest marketing lesson sh .. tar Shah Rukh Khan and how it changed her mindset

[ Tue, Dec 03rd 2024 ]: Michael Jones

Park Min Jae Passes Away at 32: Honouring The South Korean Actor Through 4 Of His Notable Works

[ Tue, Dec 03rd 2024 ]: Michael Jones

Kenyan Man Celebrates 36th Birthday with Ugali Stew Instead of Cake: "Amazing"

[ Tue, Dec 03rd 2024 ]: Michael Jones

Prince William and Kate to welcome Qatar's emir on state visit to Britain

[ Tue, Dec 03rd 2024 ]: Michael Jones

TikToker Jackline Mensah And Kofi Asamoah Deny Secret Affair Rumours Amid Recent Backlash

[ Tue, Dec 03rd 2024 ]: Michael Jones

Vikrant Massey clarifies he's not retiring, just taking a break to focus on health and family

[ Tue, Dec 03rd 2024 ]: Michael Jones

Allu Arjun to Rashmika Mandanna, know Pushpa 2: The Rule star cast's net worth and fees here

[ Tue, Dec 03rd 2024 ]: Michael Jones

AT&T Gave Up on the Media Business, and Its Stock Has Surged

[ Tue, Dec 03rd 2024 ]: Michael Jones

Video as Odumodublvck Sings Gospel Song in Church at Mum's Birthday: "So he Dey go Worship Place?"

[ Tue, Dec 03rd 2024 ]: Michael Jones

From Wagons to Tractors: Where Is Radio's Evolution?

[ Tue, Dec 03rd 2024 ]: Michael Jones

Thicky Sandra Unimpresses Crush She Met on TikTok After Failing Simple Maths Test

Live Nation just majority-acquired a Hollywood influencer management company. Here's why that matters.

Live Nation is a live music promotion and ticketing giant, but it also runs a powerhouse talent management business. Indeed, the Michael Rapino-led company claimed in its 2023 annual report to be "one of the world's leading artist management companies based on the number of artists represented".
Live Nation has acquired a majority stake in the Hollywood-based influencer management company, The Digital Dept., signaling a strategic move to expand its reach within the digital and social media landscape. This acquisition is significant as it reflects Live Nation's intent to leverage the growing influence of social media personalities in the entertainment industry, particularly in music promotion and artist discovery. The Digital Dept. represents a roster of high-profile influencers who can directly engage with millions of followers, offering Live Nation new avenues for marketing, ticket sales, and fan engagement. This move also underscores the increasing importance of digital influencers in shaping consumer behavior and the music industry's adaptation to digital marketing trends, aiming to create more integrated and impactful promotional campaigns.

Read the Full Spotify Article at:
[ https://www.musicbusinessworldwide.com/live-nation-just-majority-acquired-a-hollywood-influencer-management-company-heres-why-that-matters/ ]