Byron Allen's $10B Discrimination Lawsuit Against McDonald's Over Ad Spend to Go to Trial

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Byron Allen's $10B Discrimination Lawsuit Against McDonald's Over Ad Spend to Go to Trial

^{Published on 2024-12-04 01:34:25 - Michael Jones, N@N}

The lawsuit accuses the fast food giant of violating federal and state civil rights laws by maintaining a separate, lower ad tier for companies that produce content aimed at a Black audience.

Byron Allen, through his companies Allen Media Group and Entertainment Studios Networks, has filed a $10 billion lawsuit against McDonald's, alleging racial discrimination in the fast-food giant's advertising practices. The lawsuit claims that McDonald's has not met its commitment to increase ad spending with Black-owned media, which was part of a 2021 pledge to allocate 5% of its ad budget to such outlets. Despite McDonald's efforts to dismiss the case, a Los Angeles Superior Court judge has ruled that the lawsuit will proceed to trial. The contention is that McDonald's has not only failed to honor its pledge but has also engaged in discriminatory practices by not providing equal advertising opportunities to Black-owned media companies. This legal battle highlights broader issues of racial equity in corporate advertising and media spending.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/tv/news/byron-allen-s-10b-discrimination-lawsuit-against-mcdonald-s-over-ad-spend-to-go-to-trial/ar-AA1vdWeS ]

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Michael Jones

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