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Kantar Unveils Its 2025 Media Trends and Forecast

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
While much optimism exists for 2025 — fueled by increased ad spend and emerging technologies — challenges abound. Kantar Media's just-released Media Trends & Predictions report seeks to illuminate the opportunities and challenges confronting the media and entertainment ecosystem in the coming year,
Kantar's 2025 Media Trends and Forecast report, as discussed on rbr.com, outlines several key trends shaping the media landscape. The report highlights the continued growth of digital media, with a significant emphasis on the rise of streaming services and the increasing importance of mobile devices for content consumption. It also notes a shift towards more personalized and interactive content, driven by advancements in AI and data analytics, which allow for better audience segmentation and targeted advertising. Additionally, the report addresses the evolving role of social media platforms as they become central to content discovery and distribution. There's a focus on the integration of advertising across different platforms, the potential for new revenue models like subscription services, and the challenges traditional broadcasters face in adapting to these changes. Kantar also touches on the importance of sustainability in media operations and the growing consumer demand for ethical advertising practices.

Read the Full RBR Article at:
[ https://rbr.com/kantar-unveils-its-2025-media-trends-and-forecast/ ]