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Traditional Pay-TV Subscriptions to Dip Below 35% in 2025 as Streaming Becomes the Norm - AlixPartners Annual Media Predictions

The article from The Manila Times, published on December 4, 2024, discusses AlixPartners' annual media predictions, highlighting a significant shift in the television industry. According to the report, traditional pay-TV subscriptions are expected to fall below 35% by 2025 as streaming services become the dominant form of content consumption. This decline is attributed to the growing preference for on-demand, ad-free viewing experiences offered by streaming platforms. The report also notes that while streaming services are gaining ground, they face challenges such as market saturation, increasing competition, and the need to manage content costs effectively. Additionally, AlixPartners predicts that media companies will increasingly focus on direct-to-consumer models, bundling services, and exploring new revenue streams like advertising and partnerships to adapt to the evolving landscape.

Read the Full manilatimes Article at:
[ https://www.manilatimes.net/2024/12/04/tmt-newswire/globenewswire/traditional-pay-tv-subscriptions-to-dip-below-35-in-2025-as-streaming-becomes-the-norm-alixpartners-annual-media-predictions/2015995 ]