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Off the Menu: Restaurant gift cards to play major role in holiday giving

The article from MassLive discusses the increasing popularity of restaurant gift cards as holiday gifts in 2024. It highlights how these cards are becoming a significant part of holiday giving due to their convenience, flexibility, and the desire to support local businesses. The piece notes that with the ongoing recovery of the restaurant industry post-COVID, gift cards not only provide a thoughtful present but also help boost local economies. Additionally, the article mentions trends in gift card usage, such as digital options, personalized cards, and the integration of loyalty programs, making them even more appealing. It also touches on consumer behavior, with many people preferring experiences over material items, thus driving the demand for dining experiences. The article concludes by suggesting that restaurant gift cards are likely to remain a staple in holiday gift-giving for the foreseeable future.

Read the Full MassLive Article at:
[ https://www.masslive.com/entertainment/2024/12/off-the-menu-restaurant-gift-cards-to-play-major-role-in-holiday-giving.html ]