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'You have to be excellent': former Nine CEO to lead ABC in new direction

Hugh Marks, the former CEO of Nine Entertainment, has been appointed as the new managing director of the Australian Broadcasting Corporation (ABC). Marks, who led Nine through a period of significant digital transformation and content strategy overhaul, replaces David Anderson, whose tenure was marked by both achievements and controversies. The appointment comes at a critical time for the ABC, as it faces challenges related to funding, digital competition, and maintaining its public service remit. Marks is expected to leverage his extensive experience in media management to navigate these issues, focusing on enhancing the ABC's digital presence and ensuring its relevance in a rapidly evolving media landscape. His appointment has been met with mixed reactions, with some praising his commercial acumen, while others express concern over potential shifts in the ABC's traditional ethos.

Read the Full The Canberra Times Article at:
[ https://www.canberratimes.com.au/story/8848785/former-nine-ceo-hugh-marks-appointed-as-abc-managing-director/ ]