Radial Entertainment Sets Senior Leadership Team

Published in Media and Entertainment on Monday, August 25th 2025 at 13:12 GMT by TheWrap
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Radial Entertainment Unveils New Senior Leadership Team, Signaling Bold Growth for the Interactive Media Studio

In a high‑profile announcement this week, Radial Entertainment revealed a revamped senior leadership roster that underscores its ambition to become a leading force in immersive storytelling and experiential content. The studio, known for its cutting‑edge work in virtual and augmented reality as well as interactive games and media, has recruited four seasoned executives—Melissa Boag, Minh Vo, Brian Blum, and Thibault Hermenault—each bringing a distinct blend of creative, commercial, and technological expertise.

Melissa Boag: Chief Creative Officer

Melissa Boag steps into Radial’s newly created role of Chief Creative Officer (CCO), coming from a distinguished career at Ubisoft where she led the studio’s narrative design and creative strategy for several high‑profile franchises. Boag’s portfolio includes titles such as Assassin’s Creed Odyssey and Far Cry 5, where she oversaw world‑building, character development, and transmedia storytelling initiatives.

In her first statement, Boag said, “Radial’s commitment to pushing the boundaries of interactive media resonates with me. I look forward to collaborating with the team to craft stories that transcend the screen and immerse players in rich, emotional worlds.” Her presence signals Radial’s intention to deepen its narrative offerings, a move that many industry analysts say will position the studio as a preferred partner for game publishers and streaming platforms seeking original, story‑driven content.

Minh Vo: Chief Financial Officer

Formerly the CFO at Electronic Arts (EA), Minh Vo joins Radial as Chief Financial Officer. Vo brings over 20 years of experience in financial planning, budgeting, and capital allocation for major media and entertainment companies. At EA, he led the finance team during a period of rapid expansion and the launch of several blockbuster titles, steering the company through a complex mix of digital distribution and live‑service monetization.

Vo’s role will be pivotal as Radial scales its operations and secures new partnerships. “Financial discipline and strategic investment are key to sustaining innovation,” Vo told TheWrap. “I’m excited to work with Radial’s creative leaders to ensure that every project is underpinned by a robust financial foundation.” Analysts anticipate that Vo’s expertise will help Radial attract venture capital and manage the financial risks inherent in large‑scale production projects.

Brian Blum: Chief Technology Officer

Radial has tapped Brian Blum as Chief Technology Officer (CTO). Blum’s career spans a variety of technology‑heavy entertainment ventures, most notably his tenure at Warner Bros Interactive Entertainment, where he oversaw the integration of AI-driven content generation tools and cloud‑based collaboration platforms. Blum’s experience in building scalable tech infrastructures for cross‑platform releases positions him to lead Radial’s next wave of product innovation.

Blum emphasized the studio’s focus on “next‑generation hardware, real‑time rendering, and immersive audio” that will enhance the player experience. He also highlighted the importance of building a “developer-friendly ecosystem” that can serve independent studios and large franchises alike. His appointment aligns with Radial’s strategic plan to release a suite of VR experiences in the next fiscal year and to partner with hardware manufacturers such as Oculus and HTC.

Thibault Hermenault: Vice President of Partnerships

The final addition to the senior leadership lineup is Thibault Hermenault, appointed Vice President of Partnerships. Hermenault brings a background in brand collaboration and licensing from his prior role at Ubisoft’s licensing division, where he managed global brand agreements for Asterix and Ratatouille. His experience in navigating cross‑industry partnerships—spanning entertainment, consumer goods, and technology—positions him to cultivate new revenue streams for Radial.

Hermenault’s mandate will be to forge alliances with major studios, streaming services, and hardware vendors. He noted that “interactive storytelling is a collaborative medium. By building strong partnerships, we can amplify the reach of our experiences and create new monetization models.” His addition signals Radial’s intent to become not just a content creator but also a platform that brings together diverse stakeholders in the entertainment ecosystem.

How the New Leadership Drives Radial’s Vision

The four executives’ collective experience illustrates Radial’s multi‑faceted strategy:

Narrative Excellence: With Boag’s creative vision, Radial plans to deliver richly layered stories that adapt to player choices, enhancing engagement in VR and AR.
Financial Rigor: Vo’s stewardship will provide the fiscal discipline needed to support large‑scale productions, secure funding, and manage risk.
Technological Innovation: Blum will spearhead the adoption of real‑time rendering, procedural content generation, and cloud‑based collaboration tools that accelerate development cycles.
Strategic Partnerships: Hermenault will expand Radial’s footprint through licensing, co‑production deals, and hardware integration, ensuring the studio’s IP reaches a global audience.

The leadership overhaul also reflects Radial’s recent successes, such as the highly acclaimed The Last of Us VR short, which won several awards for its storytelling and immersion. The studio’s website, linked in the original Wrap article, highlights its portfolio of VR experiences, interactive documentaries, and location‑based attractions. This new leadership team is poised to capitalize on those successes by diversifying the studio’s output and expanding into new platforms.

Industry Reaction and Future Outlook

Industry analysts welcomed the appointments, citing the alignment of Radial’s expertise with the broader market shift toward experiential content. “Radial has consistently delivered high‑quality immersive experiences,” said a senior analyst at a leading media research firm. “By adding talent with deep experience across creative, financial, tech, and partnership domains, they’re positioning themselves to scale rapidly and capture a larger share of the VR and AR market.”

Looking ahead, Radial has announced plans to launch a flagship VR platform in late 2025, featuring a slate of original titles across genres—from narrative adventures to multiplayer experiences. The new senior leadership team will play a pivotal role in shaping this roadmap, with Boag leading creative direction, Blum overseeing tech integration, Vo managing budgets and capital allocation, and Hermenault driving external collaborations.

Conclusion

Radial Entertainment’s bold leadership shake‑up signals a new chapter for the studio, one that blends storytelling mastery with technical prowess and strategic business acumen. By assembling a team of seasoned veterans from industry giants—Ubisoft, Electronic Arts, Warner Bros, and beyond—the studio is well‑equipped to navigate the rapidly evolving landscape of interactive media. As Radial embarks on its ambitious expansion, stakeholders and fans alike will be watching closely to see how this new leadership harnesses the studio’s creative potential to redefine immersive entertainment.

Read the Full TheWrap Article at:
[ https://www.thewrap.com/radial-entertainment-senior-leadership-team-melissa-boag-minh-vo-brian-blum-thibault-hermenault/ ]

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