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Netflix and WWE aim to fuel wrestling fervor worldwide

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Netflix's next venture into live programming starts Monday when the company streams its first episode of "Raw," the weekly World Wrestling Entertainment spectacle that has been a staple of U.S. television for three decades.
Netflix has entered into a significant partnership with WWE, securing a $5 billion deal to stream WWE's flagship program, "Raw," starting in January 2025. This 10-year agreement, with an option for Netflix to extend or opt out after five years, marks Netflix's largest investment in live events to date. The deal aims to expand WWE's global reach, bringing "Raw" to viewers in the U.S., Canada, U.K., and Latin America, with plans to include additional countries. This move not only signifies Netflix's ambition to delve deeper into live sports entertainment but also reflects WWE's strategy to leverage streaming platforms to grow its international fanbase. The partnership will also see Netflix streaming other WWE shows and specials outside the U.S., enhancing its content library with live sports entertainment.

Read the Full Reuters Article at:
[ https://www.reuters.com/lifestyle/netflix-wwe-aim-fuel-wrestling-fervor-worldwide-2025-01-06/ ]