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Paramount, Comcast Strike New Multiyear Distribution Deals Covering Networks, Streamers

Paramount Global and Comcast have entered into new multiyear distribution agreements that will keep Paramount's cable networks and streaming services accessible to Comcast's Xfinity customers. This deal ensures that channels like CBS, Nickelodeon, and Paramount Network, along with streaming platforms such as Paramount+ and BET+, remain available. The agreement also includes provisions for the integration of Paramount's direct-to-consumer services into Comcast's platform, enhancing viewer access to content. This move is part of a broader strategy to adapt to the shifting landscape of television consumption, where streaming and traditional cable coexist. The specifics of the financial terms were not disclosed, but the deal reflects a commitment to providing comprehensive entertainment options to consumers amidst the ongoing evolution of media distribution.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/streaming-movies-and-tv/paramount-comcast-strike-new-multiyear-distribution-deals-covering-networks-streamers/ar-AA1x70iW ]