Regional streaming platforms to strengthen original content in 2025 as Amazon, Netflix slow down

Media and Entertainment Media and Entertainment

Wed, January 22, 2025

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[ Wed, Jan 22nd ] - Reuters

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Drama, Glitz and Glamour return for a third season of The Real Housewives of Sydney

[ Wed, Jan 22nd ] - Yahoo

Fact Check: Story About Hunter Biden Trying To Humiliate Barron Trump at Charity Gala Is False

[ Wed, Jan 22nd ] - MSN

Nosferatu Digital & 4K Blu-Ray Release Dates Revealed

Tue, January 21, 2025

[ Tue, Jan 21st ] - Yahoo

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Donald Trump's Granddaughter Kai Trump Glitters i .. l-studded Dress for 2025 Inauguration Night Balls

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[ Tue, Jan 21st ] - tyla

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[ Tue, Jan 21st ] - Forbes

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Mon, January 20, 2025

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Regional streaming platforms to strengthen original content in 2025 as Amazon, Netflix slow down

^{Published on 2025-01-20 23:24:09 - Mint}

Regional streaming services aim to strengthen their offerings with local stories and familiar talent, targeting niche markets and focusing on genres that resonate with loyal audiences

The article from LiveMint discusses the strategic expansion of regional Over-The-Top (OTT) platforms in India, focusing on their content slate for 2025. These platforms are increasingly investing in original content, particularly in regional languages, to capture a broader audience. Companies like aha, Planet Marathi, and OM TV are not only enhancing their content libraries but also exploring new genres and formats to cater to diverse viewer preferences. This push is driven by the recognition of the untapped potential in regional markets, where viewers are showing a strong preference for content in their native languages. Additionally, these platforms are leveraging the success of regional cinema and television to build a robust content ecosystem, aiming to compete with national and international streaming giants by offering culturally resonant and localized content.

Read the Full Mint Article at:
[ https://www.livemint.com/industry/media/regional-streaming-platforms-otts-strengthen-slate-for-2025-11737272275045.html ]

Publication Contributing Sources

Mint

N@N

Regional streaming platforms to strengthen original content in 2025 as Amazon, Netflix slow down