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How YouTube and Netflix are changing the business of kids' shows

^{Published on 2024-12-10 10:44:07 - Los Angeles Times}
 

• Having a robust library for kids is a key tool to help streaming services retain subscribers and boost engagement. Can it also attract new subs?

The article from the Los Angeles Times discusses how YouTube has become the dominant platform for children's content, surpassing traditional media outlets like Netflix. It highlights that YouTube's vast library of user-generated content, including educational videos, vlogs, and unboxing videos, caters effectively to children's diverse interests. The platform's algorithm-driven recommendations keep kids engaged for longer periods compared to scripted shows on other streaming services. Additionally, the article notes the concerns of parents and educators about the quality and safety of this content, with issues like inappropriate ads, data privacy, and the potential for children to stumble upon unsuitable material. Despite these concerns, YouTube's Kids app and its ability to offer a seemingly endless stream of content tailored to individual tastes make it a formidable player in the children's entertainment market.

Read the Full Los Angeles Times Article at:
[ https://www.latimes.com/entertainment-arts/business/newsletter/2024-12-10/wide-shot-youtube-dominates-kids-content-netflix-the-wide-shot ]

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