Media and Entertainment Media and Entertainment
Tue, January 14, 2025
[ Tue, Jan 14th ] - MSN
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Filipino Media Giant ABS-CBN Charts Global Course .. eal of Love Stories and Family Dramas (EXCLUSIVE)

Filipino Media Giant ABS-CBN Charts Global Course, Betting on Universal Appeal of Love Stories and Family Dramas (EXCLUSIVE)


Published on 2025-01-14 09:04:08 - MSN
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  • After Korea, Philippines media giant ABS-CBN is positioning itself as the next potential purveyor of hit Asian entertainment, building on the international box office success of "Hello, Love, Again." "What we want to export or highlight to the rest of the world is what makes the Filipinos great as a people,

ABS-CBN, a leading Filipino media conglomerate, is expanding its global footprint by focusing on the universal appeal of love stories and family dramas. The company is leveraging its rich catalog of content, which resonates with themes of love, family, and resilience, to attract international audiences. ABS-CBN's strategy includes adapting its shows for different cultures while maintaining the core emotional narratives that have made them popular in the Philippines. This approach not only aims to entertain but also to connect with viewers worldwide through shared human experiences. The company is also exploring partnerships and co-productions to enhance its global presence, betting on the emotional depth of its storytelling to transcend cultural boundaries.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/tv/filipino-media-giant-abs-cbn-charts-global-course-betting-on-universal-appeal-of-love-stories-and-family-dramas-exclusive/ar-BB1rqclU ]
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