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Why Netflix is going big on live sports with the NFL and WWE

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Alongside a landmark partnership with World Wrestling Entertainment and winning the broadcast rights in the United States for the 2027 and 2031 Women's World Cups, the streaming giant has demonstrated its ambition to become the dominant online platform for live sport.
Netflix is expanding its content offerings by venturing into live sports broadcasting, highlighted by its recent deals with the NFL and WWE. The streaming giant has secured a deal to air NFL games on Christmas Day for the next three years, starting in 2024, marking its first major step into live sports. Additionally, Netflix has agreed to a $5 billion deal to stream WWE's flagship show, "WWE Raw," starting in January 2025. This move into live sports is part of Netflix's broader strategy to diversify its programming, attract new subscribers, and retain existing ones by offering high-profile, live events that can drive significant viewership. The inclusion of sports content also aligns with Netflix's push into ad-supported tiers, providing advertisers with premium live event opportunities. This strategic shift is seen as an attempt to compete with traditional broadcasters and other streaming services that have already established a presence in live sports.

Read the Full MSN Article at:
[ https://www.msn.com/en-gb/sport/other/why-netflix-is-going-big-on-live-sports-with-the-nfl-and-wwe/ar-AA1xzFhy ]