Why doesn't TikTok pay African creators? Stinging question lights up social media after US ban

Media and Entertainment Media and Entertainment

Wed, January 22, 2025

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Why doesn't TikTok pay African creators? Stinging question lights up social media after US ban

^{Published on 2025-01-22 09:04:20 - MSN}

African content creators have raised questions on why they aren't paid by TikTok like their US counterparts despite their massive contributions to the platform.

The article discusses the controversy surrounding TikTok's payment practices towards African creators, which has gained traction especially after the U.S. ban on the app. African TikTok users have expressed frustration over the platform's monetization policies, which they claim disproportionately benefit creators from other regions. The debate was ignited by a video from a Nigerian creator, @thebongolese, who questioned why African creators do not receive the same financial opportunities as their counterparts in the U.S. or Europe. This has led to a broader conversation on social media about racial and geographical biases in digital platforms, with many pointing out that TikTok's ad revenue sharing and creator fund seem to favor creators from wealthier countries. The issue has been further highlighted by the recent U.S. legislative moves against TikTok, prompting discussions on how such actions might affect global digital equity.

Read the Full MSN Article at:
[ https://www.msn.com/en-xl/entertainment/general/why-doesn-t-tiktok-pay-african-creators-stinging-question-lights-up-social-media-after-us-ban/ar-AA1xEmM7 ]

N@N

Why doesn't TikTok pay African creators? Stinging question lights up social media after US ban