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Vietnam's e-commerce explodes in 2024

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Vietnam's e-commerce achieved new records in 2024, driven by the growing habit of online shopping, which boosted livestreaming and attracted new players to the industry.
Vietnam's e-commerce sector is experiencing a significant boom in 2024, driven by a combination of increased internet penetration, a burgeoning middle class, and supportive government policies. The article highlights that online retail sales are projected to grow by 25% annually, with platforms like Shopee, Lazada, and Tiki leading the market. This growth is fueled by a young, tech-savvy population increasingly comfortable with online transactions, alongside improvements in logistics and payment systems. Additionally, the government's initiatives to promote digital transformation and consumer protection are enhancing trust in online shopping. The rise in mobile commerce, facilitated by widespread smartphone usage, has also played a crucial role in this expansion, making e-commerce accessible even in rural areas.

Read the Full MSN Article at:
[ https://www.msn.com/en-xl/money/other/vietnam-s-e-commerce-explodes-in-2024/ar-AA1y7f82 ]