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The Record: Q4 U.S. audio listening trends

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Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts are inverse; 13% of daily audio time for people 35 and older goes to podcasts compared with 32% among those 18-34.
The article from Nielsen titled "The Record: Q4 Audio Listening Trends" discusses the evolving landscape of audio consumption in the United States during the fourth quarter of 2025. It highlights a significant shift towards digital audio platforms, with streaming services like Spotify and Apple Music seeing substantial growth in listener numbers. Traditional AM/FM radio, while still dominant, is experiencing a slight decline in listenership, particularly among younger demographics who prefer on-demand audio content. The report notes an increase in podcast consumption, with genres like true crime, comedy, and news gaining popularity. Additionally, there's a growing trend of multi-platform listening where consumers switch between different audio sources throughout the day. The data also reflects changes in listening habits due to lifestyle adjustments post the global health crisis, with more people tuning into audio content during commutes, work-from-home setups, and leisure time. Nielsen emphasizes the importance of understanding these trends for advertisers and content creators to effectively reach their audiences.

Read the Full Nielsen Article at:
[ https://www.nielsen.com/insights/2025/the-record-q4-audio-listening-trends/ ]


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