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JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025


Published on 2025-02-16 22:24:11 - Nielsen
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  • Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen's DAR - Digital Ad Ratings) and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

JioCinema, in collaboration with Nielsen, has announced an advanced advertising measurement initiative ahead of the Tata Indian Premier League (IPL) 2025. This partnership aims to provide advertisers with comprehensive insights into audience behavior and ad effectiveness through Nielsen's Digital Ad Ratings (DAR). The initiative will leverage JioCinema's extensive reach and the IPL's massive viewership to offer detailed metrics on ad exposure, engagement, and impact, helping brands optimize their advertising strategies. This collaboration underscores a commitment to enhancing digital advertising standards in India by delivering precise, reliable, and actionable data.

Read the Full Nielsen Article at:
[ https://www.nielsen.com/news-center/2025/jiohotstar-and-nielsen-collaborate-for-advanced-ad-measurement-ahead-of-tata-ipl-2025/ ]
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