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The company behind Shaq's Super Bowl party says it solved the industry's 'dirty secret' and will make $15 million from 3 events

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Medium Rare hosts Shaq's Fun House, Guy's Flavortown Tailgate, and SI The Party, expecting tens of thousands of fans this weekend.
The article from Fortune discusses how Sports Illustrated, under the leadership of CEO Ross Levinsohn, is capitalizing on the Super Bowl by hosting exclusive parties in Las Vegas. These events feature high-profile celebrities like Shaquille O'Neal and Guy Fieri, aiming to blend sports, entertainment, and luxury experiences. The parties are not just about celebration but also serve as a platform for networking, brand promotion, and engaging with fans in a unique setting. The article highlights how these events are part of a broader strategy to leverage the Super Bowl's massive audience to enhance brand visibility and create memorable experiences, showcasing the evolving nature of sports media and entertainment.

Read the Full Fortune Article at:
[ https://fortune.com/2025/02/07/meet-the-company-throwing-super-bowl-parties-shaq-guy-fieri-sports-illustrated-interview/ ]